Thoughts on Ad-Shuffle?
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It's not bad to start off with. Pretty easy to use. I wouldn't recommend it if you have more than one buy going though. The platform isn't very robust for that. It's affordable though. And Liz at Adshuffle is very helpful.
They have 30 day trial, give it a shot. They have pay as you go for 5 cents CPM after the trial.
They have 30 day trial, give it a shot. They have pay as you go for 5 cents CPM after the trial.
zedo is the cheapest option. ad server optimization is over-rated anyway (i don't know how the hell they can write a whole page of description on it).
I use ZEDO. Super robust, super helpful staff, cool interface. Plus, I'm friends with the Director of Sales @ ZEDO. PM me if you want a contact there (and maybe even a discount)! 
lol as far back as 2008 AdShuffle was doing stress tests with buys on the msn.com home page for true.com, it regularly ran roadblocks (i.e. taking over the all ad spots) in myspace for extended durations back when myspace was in the top 3 or 4 trafficked sites on the web. It's got a very distributed architecture out to the edge, unless the infrastructure under went a radical overhaul (and I didn't hear anything that would indicate it did) during '09 you won't be able to push enough volume to make it break a sweat.
I am just getting started with testing AdShuffle.
Seems like the biggest attraction is pay-as-you-go pricing, though they already raised it to $0.1 CPM for first 100M impressions per month. That could be a lot if you are targeting under-priced remnant inventory.
Still, this seems like a good way to develop and test your infrastructure for media buying before you commit the monies to reach scale. Once you are doing volume it could we worth considering something like ZEDO.
I have also been using OpenX on my own sites, the hosted version is free for the first 100M impressions a month. I found reporting to be weak and campaign optimization features noneexistent. This is more of a publisher-side platform and I do not feel like trusting it to run ad copy split tests on purchased traffic. That is why will be trying AdShuffle next.
Just my 2 cents. I am curious what everyone else thinks of hosted OpenX vs. AdShuffle.
Seems like the biggest attraction is pay-as-you-go pricing, though they already raised it to $0.1 CPM for first 100M impressions per month. That could be a lot if you are targeting under-priced remnant inventory.
Still, this seems like a good way to develop and test your infrastructure for media buying before you commit the monies to reach scale. Once you are doing volume it could we worth considering something like ZEDO.
I have also been using OpenX on my own sites, the hosted version is free for the first 100M impressions a month. I found reporting to be weak and campaign optimization features noneexistent. This is more of a publisher-side platform and I do not feel like trusting it to run ad copy split tests on purchased traffic. That is why will be trying AdShuffle next.
Just my 2 cents. I am curious what everyone else thinks of hosted OpenX vs. AdShuffle.
Maybe this deserves its own thread, but I'll post it here.
Do you guys have any data / comparison on reliability of different ad servers?
I just tried to set up another campaign in OpenX and found out that the banner does not load on every third refresh (no I do not have any caps set).
Just curious how much impression fail are you seeing with different ad servers.
Do you guys have any data / comparison on reliability of different ad servers?
I just tried to set up another campaign in OpenX and found out that the banner does not load on every third refresh (no I do not have any caps set).
Just curious how much impression fail are you seeing with different ad servers.
With all the major ones, you won't have any issues with speed etc - atleast on the serving side.
I usually suggest it to my affiliates to start off on. Once they get more advanced I usually suggest them over to Zedo - but it's the best option out there in the beginning.