to {Keyword} or not ?

[surly]

Question for anyone doing Arbi succesfully....

Do you use automatic keyword insertion in your ad copy or not?

I'm talking about ###KEYWORD## in 7search or {Keyword:Blah Blah} in google etc etc....

 

[Juicify]

Sometimes. If the searched words are bold in the ad people will notice it and see it as relevant and click more. But not if it looks totally fucked up so, I usually do ad like groups so it's gramatically correct.

 

[nachoninja]

depends how large my keyword list is

 

[fenryr]

Never used it for copy up to now but I'm using it in my url for tracking purposes which is very cool

 

[randomlande]

well since google puts so much importance in the keywords in the url, you can use that for even more specific targeting of the ads. im gonna start using this now, see how it goes.

 

[engaged]

arbi: yes, almost always

 

[illusion]

Sometimes. If the searched words are bold in the ad people will notice it and see it as relevant and click more. But not if it looks totally fucked up so, I usually do ad like groups so it's gramatically correct.

Yeah like the damn eBay ads, when friends are surfing, they almost always click on an eBay ad because it had there keyword in it, BAH!