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Spades

Spades

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Mar 19, 2007
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Anybody familiar with what drives a PPC ad to the top of the page instead of the sidebar ad block? I'm referring to keywords for which you are the only bidder. Do the SE's only open up that top spot once there is competition? or do you think its fueled by simply having an awesome CTR? maybe theres a minimum bid for those top spots?

Anybody wanna share their theories?
 


Spades said:
Anybody familiar with what drives a PPC ad to the top of the page instead of the sidebar ad block? I'm referring to keywords for which you are the only bidder. Do the SE's only open up that top spot once there is competition? or do you think its fueled by simply having an awesome CTR? maybe theres a minimum bid for those top spots?

Anybody wanna share their theories?
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I'm pretty sure that has to do with quality score, or issues like CTR % for that ad.
 
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