"Integration with the major PPC networks (Google, Yahoo, MSN). T202 Pro will automatically sync all your PPC data from your accounts and display the information for you beautifully. No more going by “estimated” click costs and manually entering data. You’ll get real data to work with now and your metrics will be exact. Easily one of the best features.
Integration with affiliate networks. No more updating your subids in T202, T202 Pro automatically pulls affiliate network data and plugs it into the account. Along with that it’ll then automatically update the profit, percent change, and things like that.
Keyword analysis. This is something that NO other tracking program has. You can go into your account and see what keywords converted which is great. But with T202 Pro, you can click on the root keyword (if it’s a broad match) and see exactly which long tails converted, and which didn’t. For example you can add the keyword “credit report” and bid on it, get some data, and then see what long tails converted. Make more customized ad groups for those specific keywords, and bam, a la profit.
Mobile phone app. If you’re out and want to check and make sure your campaigns are running smoothly, you have the ability to do that with Stats 202.
All the goodies that tracking this fickle will provide. Keyword analysis, IP blocking, split testing, etc. Optimizing your campaigns will be a lot easier and all managed in 1 place. You can change bids in T202 Pro and it’ll update right into your PPC accounts without you having to manually do it in each PPC account"
This should answer your questions.
*Source UberDuberAffiliate.com