Tracking Broadmatch KWD Conversions PPC

[manovermatter]

What is the simplest and or best way to track the exact keywords that a user uses when he comes to your site based on a broad match keyword bid like "hats". I want to see what his exact search keyword was...be it "black hats" or what have you and not just the broad match keyword.

I know Tracking202Pro has this feature, but I would prefer something self hosted. Any recommendations?

 

[johu]

The simplest way to do this with Google only (Yahoo & MSN won't work) is to just enable conversion tracking, place the Google conversion pixel on your confirmation page, and use their search query report to determine the actual search terms driving conversions. Once a keywords has a certain number of clicks or conversions, Google will easily split it out in the search query report.