Tracking conversion from PPC to Blog

[mmitdd]

Hi guys,

I have a blog that ranks for a term I'm targeting. The blog has several interlinked pages and an affiliate link that makes sales (it's pay per sale for a physical product).

I want to send some Adwords traffic to the same blog since it's well SEOed and the quality score would be good.

How can I track if sales come from Adwords or SEO?

The merchant won't put the Google code on his confirmation page but his product converts and he always pays on time.

Also, I don't want to have to set up a different landing page just for Adwords. Is there a "dynamic" way this can be done? (PHP, with tags or whatever).

Thanks...

 

[Boomstick]

Is there a "dynamic" way this can be done? (PHP, with tags or whatever).

Yes, there is. Find out from your affiliate network what the format is for adding tracking parameters to your links. Then, add a function to the landing page that looks for a parameter in the url and inserts it into the link.

 

[mmitdd]

Thanks for the reply...

This is not really a network - it's a stand alone merchant.

And I wouldn't say I'm particularly tech-savvy. At least knowing what to tell a programmer would be good enough.

 

[Dazed]

put this in your lander <?
if ($s == "1") {
$url = "http://affiliatenetwork.com/?subid=pcctraffic";
} else {
$url = "http://affiliatenetwork.com/?subid=seotraffic";
}
?>
and replace your affiliate link from
<a href=http://affiliatenetwork.com/?subid=seotraffic>Click here to buy</a>
to
<a rel="nofollow" href="<? echo "$url"; ?>">Click here to buy</a>

So lets say that you have yourlandingpage.com , to your adwords campaign use the url yourlandingpage.com/?s=1 to get the different subid.

Really simple approach but it will do the job.

 

[Sohan]

put this in your lander <?
if ($s == "1") {
$url = "http://affiliatenetwork.com/?subid=pcctraffic";
} else {
$url = "http://affiliatenetwork.com/?subid=seotraffic";
}
?>
and replace your affiliate link from
<a href=http://affiliatenetwork.com/?subid=seotraffic>Click here to buy</a>
to
<a rel="nofollow" href="<? echo "$url"; ?>">Click here to buy</a>

So lets say that you have yourlandingpage.com , to your adwords campaign use the url yourlandingpage.com/?s=1 to get the different subid.

Really simple approach but it will do the job.

if($s == "1") is being defined where?

Also, I'm pretty sure you can use Google Analytics to do just this. Setup funnels and goals, or just use Adword's built in conversion tool.

 

[Dazed]

When you visit yourlandingpage.com/?s=1 , the variable $s becomes 1.

ps. i didn't put the rel=nofollow, vb automatic replaces suck