TRACKING CONVERSIONS with Google Analytics for PPC traffic??

[Achilles-]

Hey, I have a website where I sell hats and use Buy Now buttons from paypal to receive payments.

My website traffic is primarily from a Google Adwords campaign.

How do I track the keywords that convert to sales?
How do I track shopping cart abandonment?

 

[whoacreative]

look into google website optimizer.. Just do a search. There are a thousand free tutorials on its use and it's very simple to setup. It's just an offer / goal relationship in stats package.

GL.

 

[Achilles-]

What about shopping cart abandonment on paypal?

 

[AYGJoe]

Setup goal funnels.

How do I set up goals and funnels? - Analytics Help

Every step of the user experience is then tracked, and you can see when/where your losing people.

 

[alan8888]

the basic one is very easy, for the shopping cart, they have a e-commerce, u need to turn it on, so u tracking your sales as well. I just installed to my opencart . It is really trouble on installing.

 

[whoacreative]

What about shopping cart abandonment on paypal?

Get paypal pro? Not sure on this one...