Tracking Multiple Conversion Types in Adwords

aeisn

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May 6, 2009
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I'm using adwords to send traffic to a site which sells several different products. I want to track each product individually so I know exactly which products are being sold and for how much. Is there a way to do this in Adwords without setting up a different confirmation page for each item? Thanks.
 


You can place multiple pixels within adwords, but tbh it's kind of a pain in the ass to see the breakdown of which offers got each conversion.

You can also do this with Bevo Media. You can add multiple offers, rotate each option. If you'd like to do this with bevo and you need any help, let me know and I can walk you through how to do it.
 
Thanks for the advice, I'd rather not deal with different tracking software if possible though. Right now my thought is to dynamically insert different conversion tracking code based off variables passed in the URL, anyone have any experience with this?
 
Often the dynamic variables of Googles will not insert properly like {keyword} and {matchtype}.

Have you looked into Google Analytics linking with Adwords? If it is just different products and not a ton of split testing this is probably the best option as G00gle has all the data and multi visit and multi touch things track best with that.

Assuming your site is clean enough you dont mind having Analytics on it.

Auto-tagging - AdWords Help

How do I link my Google Analytics account to my AdWords account? - Analytics Help