This is a question for any publishers, advertisers and networks. Which tracking software do you feel is the best? I'm trying to look at this from all angles. Ease of use, tracking reliability, flexibility, downtime, cost, etc. I've heard very good things about Hitpath and have used Linktrust and DirectTrack, but not a fan of those two. My company doesn't have the resources to build out our own right now, but will at some point.