two ads i don't get it

N

nicmakaveli

New member
Apr 17, 2012
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so I have two different ads running

actually I had like a million different ones after this
which I made in like 2 min just to put up in the beginning
i made them for all me cases.
duweisch_1_1024x1024.jpg


now it's a pretty unprofessional, unclean picture/image.
god it's not even straight.

yet it gets more sales (up to 5x) than any other more professional picture I made.
Also gets more clicks (higher ctr 4%) on FB.

together with this version
kreigst_1024x1024.jpg


I wonder if any buyer/copywriting psych masters here can point out why?
bosnapanne_1024x1024.jpg

opposed to i.e.
huellen_1_1024x1024.jpg

ps i made like 30 different cover photos i took down who were all clean white/black/blue/gray backgrounds.
taken with a good camera too and cleaned up in PS.
none worked like that.
I kinda feel stupid trying to make more ugly pics because I don't know what makes people want to buy my product more with this pic than with a nice one.

for your time
Yvonne%20Strahovski%20-%20Maxim%20Magazine-02.jpg

^^^
I'll post more if this is encouraged just picked that habit up of people posting questions here.
 


op make a deep breath. 1 2 3 . now show your ugly vs unugly pics bcause to me all pics above were unugly
 
I noticed the same thing when I worked in a marketing department of a finance company. The leaflets we produced that looked like they were homemade, on cheap paper converted way more than the professional ones.

Likewise, the crappy looking finance websites converted more than the sleek and professional ones.

I can hazard a guess as to why, but I don't know the psychological reason for it.
 
Couldn't help myself.
On topic: yeah I've seen that happening a lot of times, people seem to get blinder to professionally designed ads, they've had enough of them since they're bombarded with them every second on the TV, internet, outdoor media, magazines, etc. Ads that look like they're designed by an amateur actually attract more attention and seem more humane. Just my 2 cents.
 
lincolndsp said:
op make a deep breath. 1 2 3 . now show your ugly vs unugly pics bcause to me all pics above were unugly
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i thought the first three were the ugly ones i only had them as temporary to get stuff started. it's literally 5 times more than say the 4th picture.

thanks nomak and quintana,
makes sense.
I tried clean photo on the same background and straight
got better conversion rates than just clean photos.
but still less than the first three pic versions.

I was hoping to find out what makes these pics convert so I can do the same for the shirts, necklaces, hats etc.
 
nomak said:
Couldn't help myself.
On topic: yeah I've seen that happening a lot of times, people seem to get blinder to professionally designed ads, they've had enough of them since they're bombarded with them every second on the TV, internet, outdoor media, magazines, etc. Ads that look like they're designed by an amateur actually attract more attention and seem more humane. Just my 2 cents.
Click to expand...

I also wonder if a bit of it is because the first image subconsciously sells them on the idea of being out and about with their phone. In other words they see that imagine of a building at night and think, "I could see myself out walking between bars with that phone case." It's like that "I also made you a video" commercial that everyone thinks is so hot (The Hottest Commercial in the History of TV | LobShots). They think it's hot not because the actress is hot (she really isn't that hot).

They think it's hot because the ad portrays the ideal life -- the guy has two cute kids who love him and can't wait for him to get back. His wife is still thin and still loves him enough to make dirty videos even though she's had two pregnancies and they've clearly been together a while. He owns a nice home and is successful enough to have a job that involves traveling. Oh, and he's not bad looking himself. The ad is popular because of the lifestyle it's selling you, not because it has some slightly-above-average-actress saying she made a dirty video.

Probably a total over-analyze here, but I wonder if some of those factors are more subtly at play with your contextualized phone image.
 
-joe- said:
Because the first one is red, and the only other colour is black.
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I actually had that too, higher contrast, (redder) and with all black background, also tried white and grey backgrounds none work as well as this.

i put the shirt on the same background and it didn't work as well.
 
Mightier said:
I also wonder if a bit of it is because the first image subconsciously sells them on the idea of being out and about with their phone. In other words they see that imagine of a building at night and think, "I could see myself out walking between bars with that phone case." It's like that "I also made you a video" commercial that everyone thinks is so hot (The Hottest Commercial in the History of TV | LobShots). They think it's hot not because the actress is hot (she really isn't that hot).

They think it's hot because the ad portrays the ideal life -- the guy has two cute kids who love him and can't wait for him to get back. His wife is still thin and still loves him enough to make dirty videos even though she's had two pregnancies and they've clearly been together a while. He owns a nice home and is successful enough to have a job that involves traveling. Oh, and he's not bad looking himself. The ad is popular because of the lifestyle it's selling you, not because it has some slightly-above-average-actress saying she made a dirty video.

Probably a total over-analyze here, but I wonder if some of those factors are more subtly at play with your contextualized phone image.
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thanks man, yeah, i've been looking into this.
often tried describing the lifestyle in the sales text, but opposite of common belief the shorter my text got and the more succinct i became the higher my conversian rate got too.

I never thought about the picture selling a lifestyle though.
I'll try this tomorrow and today with a different landing page and let you know.
 
Mightier said:
I also wonder if a bit of it is because the first image subconsciously sells them on the idea of being out and about with their phone. In other words they see that imagine of a building at night and think, "I could see myself out walking between bars with that phone case." It's like that "I also made you a video" commercial that everyone thinks is so hot (The Hottest Commercial in the History of TV | LobShots). They think it's hot not because the actress is hot (she really isn't that hot).

They think it's hot because the ad portrays the ideal life -- the guy has two cute kids who love him and can't wait for him to get back. His wife is still thin and still loves him enough to make dirty videos even though she's had two pregnancies and they've clearly been together a while. He owns a nice home and is successful enough to have a job that involves traveling. Oh, and he's not bad looking himself. The ad is popular because of the lifestyle it's selling you, not because it has some slightly-above-average-actress saying she made a dirty video.

Probably a total over-analyze here, but I wonder if some of those factors are more subtly at play with your contextualized phone image.
Click to expand...

so I tried this with the Shirt too and let it run for a week.
Sales down almost 70% for this item.
That background doesn't work for all it seems.

Anywhow.
Made pics more appealing again, this time iphone, samsung galaxy style.
Lets see if it these images still sell less than the uglier looking (in my opion) images.
Or if this finally makes sense.

PS I know many say don't change something that works.
I'm of the same opinion.
But I'm changing the images because I have no clue why it works.
So I can't improve it and make it even more efficient. new versions
albomitdstil_1024x1024.jpg

crosite_1024x1024.jpg

omfg_1024x1024.jpg
 
If you were a visitor looking at the picture, what would your eyes catch first?

First one, your vision is dominated by the symbol. I presume that's a national symbol of Albania. There is barely any visual recognizance of the phone. 90% symbol 10% phone case

On the second picture, you are not looking at the symbol, but the edge/form of the phone. The phone is the primary object, while the crest becomes secondary. 60% phone case 40% symbol.

Maybe people are more motivated to buy when they perceive symbol more than the phone case.

Or perhaps they think the case looks like shit when you remind them it's a case.

Or maybe they are saturated with ads and don't want to see slick advertising anymore. They are more interested in "amateur" images.
 
I'm a copywriting buyer/copywriting psych master. The first picture is more genuine (finger prints and dirty shit all over the screen) and that's why it does better. It's also a pattern interrupt. The second one looks stock and stock images suck balls when you use them in your copy.
 
Ar Scion said:
If you were a visitor looking at the picture, what would your eyes catch first?

First one, your vision is dominated by the symbol. I presume that's a national symbol of Albania. There is barely any visual recognizance of the phone. 90% symbol 10% phone case

On the second picture, you are not looking at the symbol, but the edge/form of the phone. The phone is the primary object, while the crest becomes secondary. 60% phone case 40% symbol.

Maybe people are more motivated to buy when they perceive symbol more than the phone case.

Or perhaps they think the case looks like shit when you remind them it's a case.

Or maybe they are saturated with ads and don't want to see slick advertising anymore. They are more interested in "amateur" images.
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the cases, the pictures (if you can call that design) yeah, I did myself.

I was thinking that too. Symbol is probably a mover.
Also that's why for the new try I got rid of the phone and just used pics of the case itself.

All three are flags.

I made new designs with all three just national symbols (the eagle, lily and crest)
I will
let it run for a couple of days
to see what the sales checkout rates are
and if they improved and post it here
 
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