Understanding Google's new search numbers

pmp613

pmp613

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May 29, 2010
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OK, maybe I am obsessive about this, but here goes:

Last week or so, G changed their presentation and now only google.com numbers are being shown.

Like other here, I had a juicy niche that showed me 5,000 exact match-US only daily searches.

Then I rechecked - and bam... down to like 300 daily. :action-smiley-052:

Folks are saying "More accurate now". But I never heard anyone complaining about Exact Match numbers before.

So, what's the real deal? Were the old numbers really crap?

Are the new number sooooo accurate? Some seem so low I just can't believe them.

I cannot for the life of me figure any potential ROI for a project since the new numbers are too low to justify all the stuff I had decided on.

Any observations?
 


For the small number of #1's I have, if the WMT data is any judge, I would have to say the new tool seems more accurate. One of those had crazy volume in the old KWT, and I have held the top spot for 5 months now with nowhere near the traffic I expected. I have optimized titles and description for best CTR, and while I was able to improve it, it hasn't been that big of a difference.

Stoked now, though, since a few days ago I found and regged an EMD .net with 5400 exact local searches in the new tool for a pretty broad product line that sells for $150 and up and has somewhat weak SERP competition. Amazon Bestsellers niche research FTW!
 
DanWesson said:
Stoked now, though, since a few days ago I found and regged an EMD .net with 5400 exact local searches in the new tool for a pretty broad product line that sells for $150 and up and has somewhat weak SERP competition. Amazon Bestsellers niche research FTW!
Click to expand...

Thanks - i appreciated your feedback.

5400 monthly?
 
i am all with you on the Amazon approach. i bet that site that had 5400 was showing 100K last month....

i think it will be very interesting to see what happenst to search now that g is showing the whole list as you type in (yeah, i forgot the fancy name for it)j. i think it will increase long tail searches and decrease primary numbers, since a user can now see what he was "really" looking for, and not only what he was lazily typing in.
 
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