Using facebook to get a job

guerilla

guerilla

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Aug 18, 2007
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A job seeker's innovative Facebook approach leads to a job - Feb. 26, 2010

That's the strategy that worked for Doug Winfield. When the Boston-native moved to Seattle for a job at a public relations firm, he never anticipated it would be so short lived. But after less than two years with the company, drastic cutbacks left Winfield, 47, out in the cold last year.

The former vice president of digital strategies started applying to jobs and calling on contacts, but as the local corporate giant, Microsoft, also started cutting back, the entire job market for digital media in Seattle was hurting, he said.
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Aside from posting his résumé on LinkedIn, creating a blog and fan page on Facebook and uploading a video manifesto to YouTube, Winfield decided to take out custom, targeted Facebook ads to reach companies directly.

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"I created specific small ads for individual companies that appeared within the news streams and on the walls of people on Facebook," Winfield explained. "They would see an ad from me that said 'You need Doug Winfield' followed by a description of who I am." Viewers could then leave a message for Winfield or become a fan of his page.
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eliquid said:
damn, wonder what his ctr was?
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Read the article.....

CNN Money said:
Winfield targeted 20 to 30 companies that way, each with a dedicated ad. Over the period of his two-month campaign, he received 477,000 views within Facebook. Of those, 1,382 people clicked on the ad to see more information. The total cost for Winfield's campaign was $170.
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Facebook ads to try and land a job has been done before, there was a story last year about a guy fresh outta college who used keyword targeted Facebook ads to get try and get a job at Conde Nast.
 
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