I've been doing link building for awhile now and wanted to share a link building strategy i've picked up.
Build a widget that people can embed on their websites
If you have money, you can outsource this pretty easily. Make sure to include a link to your site in whatever embeddable widget you come up with. Has to be something that provides value - something that people will use.
Some examples:
1) Weather websites - I've seen some weather websites take off when they started to allow people to display their local weather on their pages. There are a ton of local business sites, government sites, ect that are using the widgets. Each time someone uses the widget, the weather site had a new backlink.
2) A popular music related website lets people sell their own music on the site. They split the money and both win. What they did was create a widget that people could embed on their sites, and it would allow you to preview the songs, see their price, ect. Really nice widget and i'm sure they spent less than $3k on it. Now they dominate their competition in the search engines because they have low x,xxx,xxx artist affiliates with the widget on their personal site.. all linking back to the main site.
Let me know what you think, and if anyone can expand on this it would be greatly appreciated.
Build a widget that people can embed on their websites
If you have money, you can outsource this pretty easily. Make sure to include a link to your site in whatever embeddable widget you come up with. Has to be something that provides value - something that people will use.
Some examples:
1) Weather websites - I've seen some weather websites take off when they started to allow people to display their local weather on their pages. There are a ton of local business sites, government sites, ect that are using the widgets. Each time someone uses the widget, the weather site had a new backlink.
2) A popular music related website lets people sell their own music on the site. They split the money and both win. What they did was create a widget that people could embed on their sites, and it would allow you to preview the songs, see their price, ect. Really nice widget and i'm sure they spent less than $3k on it. Now they dominate their competition in the search engines because they have low x,xxx,xxx artist affiliates with the widget on their personal site.. all linking back to the main site.
Let me know what you think, and if anyone can expand on this it would be greatly appreciated.
