Weekend PPC Traffic

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bamboo

bamboo

marketing on steroids
Mar 2, 2007
512
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California
I've been noticing lately on the weekends im getting a shit load of clicks with fewer conversions than usual.

Does this happen to anyone else? ( of course depends on the niche)

What differences do you notice between traffic during the weekdays and weekends?
 


Thats probably why some of these CPA offers at times pause their offers during weekends or long weekends... because they don't like paying out for crap clicks and traffic
 
Saturdays usually suck for me. Sometimes Fridays and Sundays aren't too bad though.
 
For my best campaign I have to shut it down after 3pm. Clicks increase, conversions decrease. I will go from 1:10 to 1:20 conversations to clicks after ~3 in the afternoon then I turn it back on at 9. Works.
 
yeah, I do dvd rentals and they suck during weekends. I get 50 clicks and no conversions whereas on weekdays for same amount of traffic i can get anywhere bewteen 3-6 conversions.
 
I've noticed the same thing -- conversions usually more consistent during the week. I think I might overanalyze all of my shit though... personally, looking at weekly reports usually gives me a much better idea as to whether each of my campaigns is successful.

I've always heard that its beneficial to figure out what part of the day is more profitable and only run ads during those hours daily ... I have yet to narrow it down but am planning on it sometime soon.

It really does make sense though, some people will only browse during the day because they're at work .. once they're home in the evenings they'll make purchases using their CC and what not. I guess all of our results here at the opposite though? conversions during the day.. and less in the evenings or weekends?
 
See for my niche dvd rentals I thought if will be best during weekend's as people will want to watch dvd and hire them but it is not the case. As on weekends they want instant action and weekdays they plan for the weekend and hire things in advance.
 
Onedollaridea said:
See for my niche dvd rentals I thought if will be best during weekend's as people will want to watch dvd and hire them but it is not the case. As on weekends they want instant action and weekdays they plan for the weekend and hire things in advance.
Click to expand...

Yes, INSTANT ACTION. I have same feeling. I have a keyword adding "instant" only, no impr at work days, but lots of impr at weekend. LOL.
 
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