WF Winter Case Study 2000: The Resurrection

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andrew wee

andrew wee

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Ok, by now, you should have your blog up and running.

You would have identified your keywords and keyphrases.


For example, if your niche is "weight loss".
You might've further niched it for women aged 25-40, looking to lose 10 lbs.

So we go through inventory.overture.com and look at the key searches for keywords specifically targeting the demographic.

Looking at the keyphrases, I choose:
20786 fast weight loss
16310 quick weight loss
11628 rapid weight loss
11120 weight loss diet pill
32280 la weight loss
108030 weight loss pill
7266 fast weight loss diet
2676 rapid weight loss pill
1227 quick weight loss program
1119 ultra 90 weight loss pill

In this case, I am looking for women looking to lose weight rapidly/quickly.
The aff mktg product I'll be promoting is of the dietary supplement or quick weight loss variety.

I'd stay away from keywords like "diet" or "free" or "natural" or "herbal" as you're not likely to get much out of the traffic that comes. (an exeception might be hoodia buyers).

So once you've got your keyphrases, set up blog post categories for these keywords. eg a category "rapid weight loss" and "quick weight loss" and "weight loss pill" etc.

If using wordpress, be sure to change your permalink structure to:
%category%/%postname%, so your blog posts end up as:
domainname.com/fast-weight-loss/(postname)

Use optimal title or other plugins to ensure your URL and SERP results display correctly.

----
Get your content:
buy it, create it, rewrite it or find other ways

Be sure to include keywords in your post.

If using wordpress, go to headzoo.com, get the alinks plugin, set the your keywords to contextually trigger a link to your aff product.

---
Post content at least twice a day for the first 2 weeks, then once a day from then on.

Content gen should take you about an hour to generate a week's worth of posts.

Set to autopost or manually post every day.

Best sure to use blog ping engines like pingoat.com after you've posted each time.

---

Wait for money to roll in.
 
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I'm looking for further details on this:
->Best sure to use blog ping engines like pingoat.com after you've posted
->each time.

Any of you have a list of great resources "like pingoat.com"? I'd love to see this.

Andrew, this was an excellent post. Excellent.
 
Google for RPC/XML sites, else i think there's a bunch on wordpress.org.

I only use pingoat.com, there're guys who ping to 50+ sites, but it hangs wordpress unless you get the no delay ping or no wait ping plugin.
 
Be careful when changing "If using wordpress, be sure to change your permalink structure to:
%category%/%postname%"

My whole site is down because it wacked out something with the frontpage ext

Using Permalinks « WordPress Codex

I can't access cpanel at work so I have to run home to edit it but go to the link above and it will explain how to get it to work if you encounter this error also.
 
Xrproto said:
Be careful when changing "
If using wordpress, be sure to change your permalink structure to:
%category%/%postname%"

My whole site is down because it wacked out something with the frontpage ext

Using Permalinks « WordPress Codex

I can't access cpanel at work so I have to run home to edit it but go to the link above and it will explain how to get it to work if you encounter this error also.
Click to expand...

Have you tried this

Permalinks Migration Plugin for wordpress : DEAN LEE:/DEV/BLOG
 
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lv826nv said:
Have you tried this

Permalinks Migration Plugin for wordpress : DEAN LEE:/DEV/BLOG
Click to expand...

Nice plug in (going to use) but this error is due to frontpage ext thingy being installed and when you do a modrewrite in htaccess it goes nuts and your whole site gets 500 internal server error.

I just deleted the modrewrite in my htaccess and it's up again.

I don't use frontpage so I'm just going to have that feature removed so I don't have to worry about it.
 
that's a good post, for sure.

but is it really the resurrection for the case study? because if so, i would appreciate if we would clarify the fundamentals of the case study first. see, i don't expect anything to be served on a silver platter, but any case study should begin with kind of an agenda and a timetable.

so, is this now the offical restart or is this something to keep us busy in between until the real case study starts up again?

i hate to bring this up, but it is just three weeks ago that it had been said that things should be going more planned.

now, we have a shitload of guides flashing their badges but not really any improvement with regards to efficient knowledge management nor a more disciplined approach to sticking to announced dates.

yeah, i am kind of venting, but i hope i brought the message across. what sense did it make to declare a deadline if even today not a single member has been admitted into the exclusive section where the action should take place?
 
cws - it's a secret club - i'm sorry but we determined that your blog didn't meet the high wickedfire standards. members aren't supposed to make reference to it on the general forum. i kid, i kid
andrew was just giving us advice on those of us who did make blogs and start posting daily - and hopefully other people will step in to. just because the official version didn't go anywhere - hopefully jon will choose to revive it - doesn't mean we can't do something unofficial.
 
jened said:
cws - it's a secret club - i'm sorry but we determined that your blog didn't meet the high wickedfire standards. members aren't supposed to make reference to it on the general forum. i kid, i kid
Click to expand...

jeez, now hat you told me, they will for sure be coming after you to kill you ;)

jened said:
andrew was just giving us advice on those of us who did make blogs and start posting daily - and hopefully other people will step in to. just because the official version didn't go anywhere - hopefully jon will choose to revive it - doesn't mean we can't do something unofficial.
Click to expand...

i know, i know. i didn't mean to bash andrew, as he only had the best intentions. but someone should finally state something about the official coming up or not. i have a ton of tips as well, that i wanted to post in the official section when it would fit, because sometimes things here get too messy and i felt that stuff would be better put in that section when the time for posting it would have come.

i don't know how the guides organize themselves but they should really address and resolve this matter in their staff section.
 
Yeah, I have to agree with CWS. I have a ton of stuff that I want to contribute but I was waiting for the "education" section to open up so I could post it there.
 
I'm glad you got this rolling again, Andrew. But I have a couple of questions for you. These are more of "what does everyone prefer" kind of questions instead of "how do you do this" kind of questions:

andrew wee said:
---
Post content at least twice a day for the first 2 weeks, then once a day from then on.
Click to expand...

For how long do you continue posting? For a month? Two months? Indefinitely?


andrew wee said:
Content gen should take you about an hour to generate a week's worth of posts.
Click to expand...

How long are your posts on average to be able to come up with your content this fast? I stay in the 300 to 400 word range and, to make sure that I'm not duplicating content, I spend a good 20 to 30 minutes on an article. Do you think I'm making these posts much too long for this kind of blog?
 
Dummies Guide to Google Blogger Beta: Multi-Pinging Tools Compared.

Pinging Resources

1. Autopinger.com
2. Pingoat.com
3. Pingomatic.com
4. Blogflux Pinger.
5. Feedburner Pingshot.
6. Feedping.com


Except for Feedburner just go to the site and paste your blog url and click on the Ping button after publishing a new post. For feedburner login to your account click on your blogname and click on Publicize tab at top. Then click on Pingshot in the sidebar. Choose the services you wish to ping and click Save. Now these services are automatically pinged on publishing a new post.
 
Note: I started this thread to help those out with their blogging efforts.
It may or may not dovetail with the original WF Winter Case Study.
I'll do what I can to help though.

chucktown said:
For how long do you continue posting? For a month? Two months? Indefinitely?
Click to expand...

My techniques tend to be pretty WH.
I'd post indefinitely as long as the conversions and income continue.

Remember, the whole point of this is to generate income. The traffic is just a means of achieving that.

You can post as long as you'd like, and if the blog is making something decent and you can afford to outsource the effort to someone else, you can collect the difference and move on to another project.

On the average, a blog generates greater traffic, compared to a static HTML/CMS site. A decent forums would generate more traffic than most blog, barring guys like Guy Kawasaki, Shoemoney or ProBlogger Darren Rowse.

>>> How long are your posts on average to be able to come up with your content this fast? I stay in the 300 to 400 word range and, to make sure that I'm not duplicating content, I spend a good 20 to 30 minutes on an article.

I'd say 200 to 700 words is decent for a blog post.
And if you're looking for inspiration, go to wikipedia, google news, article directories like article city, ezine articles, for ideas and go from there.

If you've a long article, say 700 words, by all means, break it into 3 blog posts, labelling them as part 1,2,3 and post it over 3 days.

I'd probably sit down and list 7-10 topics, listing down 3 key points for each topic, then spend 1 hour or so, pounding out 1 week's worth of posts at a time. Once you're in the rhythmn of things, it should take 1-2 hours to generate a week's worth of content.


>> Do you think I'm making these posts much too long for this kind of blog?

Assuming you're developing an income generation blog, rather than a 'branding' blog (to establish yourself in the niche, you just need to put content out there to pull the traffic in. So the content just needs to be decent, it doesnt have to be mind blowing stuff.

I'd also go to the library and borrow books on the niche you're developing (eg. golf, weight loss, etc). Each book should provide inspiration for a good 30-50 posts, so your content gen should be settled.



All in, once you've generated about 5000 uniques a month from your blogging, your blog monetization shouldn't be an issue.

An alternative is if you've credits from adwords or adcenter or YSM, you can drive some PPC traffic to your blog and accelerate your efforts.
 
So let's say you do this for a month - gives you about 45 pages of solid content for your site. What kind of traffic would you expect/hope for? Obviously there's no concrete answer, but I'm just curious as to what your experiences have been (ball park).

Related to that, how do you handle promotion and such? Assuming you're launching this on a shoestring budget so you can't afford a yahoo/msn/business directory submission, what is the preferred method of generating quality backlinks on a new domain?
 
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