what are the strategy differences between...

[solokkhz]

hey again,

i m think of promoting retail products with PPC
i wonder if someone can tell me what should be the differences in strategy of promoting internet and online related products and retail ones ?

i m talking about strategy

thanks

 

[HarveyJ]

Long tail keywords are your friend for this one.
People looking up one or two word strings are only looking for information, and aren't specifically in the mood to buy, although a good site will make them convert.

But that said, if someone's looking up something really specific like "<brandname> carbon fibre mountain bike frame", you can bet they're looking for the price, an to possibly buy it.

 

[solokkhz]

Long tail keywords are your friend for this one.
People looking up one or two word strings are only looking for information, and aren't specifically in the mood to buy, although a good site will make them convert.

But that said, if someone's looking up something really specific like "<brandname> carbon fibre mountain bike frame", you can bet they're looking for the price, an to possibly buy it.

thanks, that what i am doing, what else should i know when promoting retail ?
does amazon and ebay converting for retail products ?