What do you when your ECPC drops in half?

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BigWill

BigWill

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Oct 14, 2007
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All this week I have been struggling with a campaign that has been running pretty strong for about 4 months. As of last monday it my ECPC dropped in half. I have been panicking trying to change things to get it back up. Do you guys think I should sit on it? And sit here breaking even until it picks back up. This is a huge compaign with big numbers so its driving me nuts.
 


I'm confused, why would the rate you pay for traffic dropping be bad? (I'm obviously not going to be much help with this issue lol)
 
I assume you probably already did all of this, but check your CTR for your landing page and main traffic keywords, check CRs for each of those, check your position in the listings, check the news if you are in a nice that might be affected by them, talk to the advertiser/network, and ultimately try another/a similar offer (if there is one).

If you already did all of this, or it didn't really help you figure out the problem, I would definitely let it run. Like Paul said, you are breaking even, you've been making good money, just see what happens next week.
 
gopherr said:
I assume you probably already did all of this, but check your CTR for your landing page and main traffic keywords, check CRs for each of those, check your position in the listings, check the news if you are in a nice that might be affected by them, talk to the advertiser/network, and ultimately try another/a similar offer (if there is one).

If you already did all of this, or it didn't really help you figure out the problem, I would definitely let it run. Like Paul said, you are breaking even, you've been making good money, just see what happens next week.
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Yup, ive done all of that. I even had my page completely redone only to have conversion drop a little bit from that. Tested everything, checked everything, same traffic sources, ect. So weird...
 
I think he meant to say EPC, not ECPC

EPC = earnings per click
CPC = cost per click

RuDeDoGg said:
I'm confused, why would the rate you pay for traffic dropping be bad? (I'm obviously not going to be much help with this issue lol)
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It's hard to tell exactly what could be causing it without knowing the offer. There are a ton of factors to consider, so maybe one of these could be one:

Season (or anything to do with what time of year it is, including school semesters, etc)
Current Events (maybe theres some negative news related to your offer)
Market becoming saturated
Shitty tracking or other shady business on the network/merchant end
 
BigWill said:
Yeah its driving me insane.

What affiliate networks will pay me weekly with no delay? Maybe im getting shaved.
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Most of them will. CPAEmpire, Millnic will pay from $1k weekly, Copeac should be around $5k weekly (just guessing though), Azoogle is up to your AM.
 
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