What is this about?Demand Media/Associated Content

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totalscore17

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Jul 4, 2010
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Someone was saying tihis was a good idea...

Did you give any though to going the Demand Media / Associated Content route? One umbrella domain filled with articles chasing search trends? Those content farms are cleaning up

Ah, if you are bored, would you like to explaine this 2 me please. THANKS

Made 12k offline but not 1$ online :(
 


Demand Studios and Associated Content are website for writers. The pay is good on Demand, revenues okay on Associated. Unless you're a writer, why bother?
 
totalscore17 said:
Someone was saying tihis was a good idea...

Did you give any though to going the Demand Media / Associated Content route? One umbrella domain filled with articles chasing search trends? Those content farms are cleaning up
Click to expand...

Yes, they are cleaning up.

They are building up LiveStrong.com and adding articles about almost anything -- not just health and fitness.

WiseGeek.com is doing a similar tactic -- going after those easy long-tail questions. They have 80k+ articles now.

This "umbrella" method with 1 domain is much better than 1k domains, IMO. That 1 domain will become an authority site and without all the hassles of managing 1k domains.
 
Checkout this article from RWW

Content Farms 101: Why Suite101 Publishes 500 Articles a Day

Suite101 pushes out 500 articles a day, Demand Media (they own eHow among others like LiveStrong) pushes 7,000 articles a day.

These guys really aren't that much different than small ball MFA factories, they're just packaging their product differently and creating a brand in the process, seems like the smarter way to go IMO, less overhead in managing thousands of tiny sites means more resources going towards content. Plus you could end up with a single authoritative property that you can sell later, Associated Content was picked up two months ago by Yahoo for 100 million, and it doesn't matter how many MFA sites you package together on flippa you'll ever get the value of the brand equity that Associated Content got in addition to the value of the SERP placement of the content itself.
 
justo_tx said:
it doesn't matter how many MFA sites you package together on flippa you'll ever get the value of the brand equity that Associated Content got in addition to the value of the SERP placement of the content itself.
Click to expand...

Isn't that the wiki effect? Make any search about a person, thing or theory and #1 or #2 google result is wikipedia. They are just emulating the same idea.
 
wiredniko said:
Isn't that the wiki effect? Make any search about a person, thing or theory and #1 or #2 google result is wikipedia. They are just emulating the same idea.
Click to expand...

Kind of, the content farms are like wikis but the content creation/monetization drivers are reverse of something like wikipedia. Wikipedia will have an article about World War II Japanese Battleships regardless of whether or not the content can be monetized. eHow will (more than likely) not have an article about World War II Japanese Battleships unless it has been picked up as a search trend in google. Writers for Demand Media pull assignments out of the Demand CMS based on a search trend, they write the article, and get paid (this may vary a bit depending on which property you are writing for), Associated Content pays on a CPM basis so I guess their contributors have a little more leeway to go off the reservation on spec. So the internal cross linking may work like a wiki but the types of content produced is going to be different. Another example of the differences would be that wikipedia has an article about "double pane window glass" but eHow will have an article on "how to install double pane window glass" because that is the search term that drove the creation of that series of articles.
 
Hmm, if they have 24 million uniques a month...and they are using Adwords.

With a 1% CTR they would get 240,000 clicks...even 24,000 clicks.

This just broke my mind :repuke:
 
It's harder to get into Demand Studios than other sites. Writers can earn up to $2k or more a month, get paid twice a week. They are respected writers who must research articles thoroughly. Associated Content for me is a place I go to write for fun, mostly when I'm bored. But it's not for serious writers because a lot of people get accepted as contributors. Just looks good on resume the more companies you write for.

About.com pay about $600 a month plus depending on the guide. Demand Studio made the top ten for best writers out of the top 100 list.

So while you're complaining about the bad content you just shelled out for your blog, they're getting the good stuff, hence the traffic.
 
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