What's Better: Short Domain or Keyword-Rich Domain?

[aekaplan]

Which do you think is better for CTRs? When people see a short domain that includes one of your keywords, or if they see a longer but keyword-rich domain?

Does it make a difference for Adwords, Yahoo, or MSN?

I look forward to hearing your responses!

 

[kingofsp]

They are both equally better.

 

[Bofu2U]

They're both also equally worse.

 

[shawns]

just don't stretch your URLs beyond a few keywords if you go that route - the longer the URL, the less space you have in your display URLs on search ads and also the harder it is for people to remember should they want to come back

 

[aekaplan]

Thank you Shawn for your helpful response!

 

[MDSandB]

Buying Keyword rich domain, makes me work that little less for it to rank on SERP.