Just curious to see what your guys quality scores are? I have 5K plus keywords pointing to 100+ URL's. My average Quality Score is 7. Trying to increase it but that's a lot of content to tweak.
Well one of my main sites is a nationwide directory. So I have 50 states, 1,000+ cities, I set up one campaign and 5-20 ad groups (regionally targeted) for each city.
With that being said I don't see how privacy, terms, and about us would matter if they are linked in the footer?
I all I have done so far is add H1, 2, 3, etc tags on each page targeting the top ten keywords.
What I really need to do is tweak the content but it's not really a small task. Talking about 2 million words.