When to a dump keywords? Do Page Views on landing site matter?

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landexcorp

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I am new to the forum, and PPC Affiliate Marketing. I have read about 20 pages into this forum and learned a lot of great stuff from this forum. Really appreciate all the great information everyone here shares...

I am having a hard time deciphering between when to dump keywords.

I am using Yahoo only right now.

Step 1: I setup a unique sites with about unique 10 pages. Offer is a medium sized market, with 25+ payout. Quality Scores 3/5.

Step 2: I put in about 500 keywords.

For one campaign, I have a broad keyword that has accounted for about 35% of my total clicks.

110 clicks - 3.26 page views each - 30% of visitors go to the offer page. Spent about $100 and made back $60 over 4 days.

How much longer should I test if it doesn't preform? Since the campaign has only be going three days, could it have to do with time of the day or other variances...

Should I factor how many pages they visit on my landing site? It shows the visitor is interested in the site, but if it does not translate to orders does that matter?

How long do you give the less trafficked keywords a chance for?

Thanks again for all the help!
 


"less trafficked keywords" = long tail.
Using broad and getting 35% is nothing big. It means your keywords are BROAD. They are not targeted enough to get ONLY people interested in the offer to click. You are getting lookie-loos who are look around, hence the name, but are not ACTUALLY interested in going farther.

Tighen things up. Get rid of broad unless you REALLY need it. Pare down the keywords to those 'buying' keywords: not "cheap camera" but "buy cheap camera" or "buy canon digital camera"

If you have a site with page views happening, them maybe putting some affiliate links on the pages would be a good thing, since they are either not going to your offer page, or are getting it but not entering the info. Try and recoup the cost that way. Worse case, put AdWords on the pages that do not have the offer on them (assuming that is how it is laid out) to see if there is interest in clicking on them.

That last section is just in case you want to try out multiple streams of income, but it COULD come at the cost of some submittted offers.

Good luck
 
cashflowrusty said:
"less trafficked keywords" = long tail.
Using broad and getting 35% is nothing big. It means your keywords are BROAD. They are not targeted enough to get ONLY people interested in the offer to click. You are getting lookie-loos who are look around, hence the name, but are not ACTUALLY interested in going farther.

Tighen things up. Get rid of broad unless you REALLY need it. Pare down the keywords to those 'buying' keywords: not "cheap camera" but "buy cheap camera" or "buy canon digital camera"

If you have a site with page views happening, them maybe putting some affiliate links on the pages would be a good thing, since they are either not going to your offer page, or are getting it but not entering the info. Try and recoup the cost that way. Worse case, put AdWords on the pages that do not have the offer on them (assuming that is how it is laid out) to see if there is interest in clicking on them.

That last section is just in case you want to try out multiple streams of income, but it COULD come at the cost of some submittted offers.

Good luck
Click to expand...

You mean AdSense. Sorry, not trying to be a dick. Just don't want to confuse the new guy =)
 
Thanks for comments JohnDoe.

I think I need more traffic to build results, today Click Through Ratio from Landing Page to Offer is 75%.

I have thought a little bit of putting AdSense on the landing page. Part of me thinks it would defeat the purpose, what is your theory? I guess if they're not going to buy, why not have them click Ads?

I have quite a few long-tail keywords in. I will keep adding them, it takes a while to get enough clicks to judge results, I will keep adding them though.
 
CTR of 75% is good, great even, IF you are getting a decent amount of conversions. Otherwise they could be clicking thru, seeing something they were not interested in, and then bailing... That'd mean you need to set the expectations via the click-thru link BETTER to qualify. Sure, those clicks do not cost (they already have at that point) but if the expectations were set properly, and they knew they did not want to do the offer, they MAY still click an AdSense ad, or a related affiliate offer.
 
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