Which sex is the worst at spelling?

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guerilla

guerilla

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Aug 18, 2007
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What adult demo (male/female) is more likely to type in misspellings?

Has anyone come across this data? Could use it. Found some nice longtails, but the products in the niche are different for m/f. I need to target this specifically if possible and it isn't easy to split test.

It's health industry related.

TIA
 


I have zero evidence that can back up my claims but I would guess that women are generally better spellers than men just based on the fact that they're usually more careful and meticulous than men and this could probably be applied here.

Having said that, the difference could be so minimal that it might not even make such a huge difference. Also, I'm not sure there's any empirical evidence out there that could prove either sex is better.
 
I'm leaning towards women being worse spellers, because in this niche, women are over 60% of the traffic, and there is a high % of misspelling traffic.
 
Well women are stupider than men, so I'm guessing females mistype shit more. They are also inferior when it comes to operating machinery and computers, so the chances of a female mistyping something over a male are 10 to 1.
 
I would wager that spelling has a lot more to do with education level rather than gender. If WickedFire is any indication how the rest of the world is, guys are waaay worse than women.

If you're doing PPC, it would be easy for you run two campaigns (with separate ads and landers) - each targeted towards a specific sex? After a short while you'd probably have a good empirical answer.
 
I've forwarded this thread to 100s of enranged feminist bloggers to chime in.

In reality, we say in Kazakhstan, "You find me woman with brain, I find you a horse with...Wings."
 
Skippy McGee said:
I would wager that spelling has a lot more to do with education level rather than gender. If WickedFire is any indication how the rest of the world is, guys are waaay worse than women.
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That was my first instinct as well, but statistically, I'm not so sure. I was hoping someone might have seen a study on stuff like this, although because the answer could be so politically incorrect (men as better spellers) maybe no one has received the funding or opportunity to do such research.

Skippy McGee said:
If you're doing PPC, it would be easy for you run two campaigns (with separate ads and landers) - each targeted towards a specific sex? After a short while you'd probably have a good empirical answer.
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Yeah, I'm not unfortunately.
 
I have to go along with the education over gender, as well as english as a second language as a factor. Something to keep in mind is that men are far more likely than women to suffer from dyslexia to some degree, and that often leads to poor spelling, although I don't know if that's a suffciently weighty factor.

Interesting question.
 
I assume you're trying to work out which gender to optimize for?

If 60% of the total traffic in the niche is women, then men would need to be >50% more likely to misspell a word for there to be more male mispelling traffic. Therefore I think it would be a safe bet that you'd get more female traffic.
 
Nikko said:
I have to go along with the education over gender, as well as english as a second language as a factor. Something to keep in mind is that men are far more likely than women to suffer from dyslexia to some degree, and that often leads to poor spelling, although I don't know if that's a suffciently weighty factor.

Interesting question.
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Something interesting I turned up. Spelling is related closer to memory than to logic.

Albus Finch said:
I assume you're trying to work out which gender to optimize for?

If 60% of the total traffic in the niche is women, then men would need to be >50% more likely to misspell a word for there to be more male mispelling traffic. Therefore I think it would be a safe bet that you'd get more female traffic.
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Yeah, I think that is the way I am leaning as well, just based on the raw #s in this niche.

Thanks everyone.
 
guerilla said:
Yeah, I'm not unfortunately.
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Then I assume you just want to build for organic.

Take a just little time and little money and do the split test and find out which one is better for you BEFORE you sink time and money into SEO. Otherwise you're just flipping a coin. If it's misspelled longtail, you're probably not looking at very expensive PPC.
 
After years of analyzing countless reams of keywords and search results in just about every niche imaginable - in niches that explicitly to one gender or the other - I've come to the conclusion that both genders contain plenty of idiots.

But if I was backed into a corner, I'd say that women are slightly more apt to correct a spelling error than a male; if only in the seemingly rare instance they possess the intelligence to know whether the initial spelling was erroneous upon discovery.
 
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