Who are some good designers you guys would recommend? I need someone to help build a brand, a theme, a concept.
Who are some good designers you guys would recommend? I need someone to help build a brand, a theme, a concept.
That's not what designers do. That's what executives do.
I see some confusion here about what a brand is.. I should really put up a video on my YT channel about this..
Simply put, a brand encompasses everything about a business; all emotions elicited from the audience. Now if you take a magnifying glass and you examine the integral parts of a brand, you'll find the visual identity.
The visual identity is what you want your designer to take care of. The VI consists of the colors you want associated with the business & design practices (identity guideline), stationary, web design, product/packaging, the logo, etc..
The logo is a part of the visual identity, and it's the visual identity in its most simple form.
I see some confusion here about what a brand is.. I should really put up a video on my YT channel about this..
Simply put, a brand encompasses everything about a business; all emotions elicited from the audience. Now if you take a magnifying glass and you examine the integral parts of a brand, you'll find the visual identity.
The visual identity is what you want your designer to take care of. The VI consists of the colors you want associated with the business & design practices (identity guideline), stationary, web design, product/packaging, the logo, etc..
The logo is a part of the visual identity, and it's the visual identity in its most simple form.
While we're talking design, and 99designs (crowdsourcing) was mentioned, I'll take any chance I can to talk about them a bit.![]()
The allure of "Let our community of 262,707 designers create dozens of designs for you" is appealing up front. Sounds fucking awesome. But if you do the math and take a look at your average 99designs designer, it'll show you how many contests they've entered, how many they've won, and how much $ they've earned.
I went through and tallied up the numbers across like 10 designers awhile ago.. The vast majority of designers lose 90% of the contests. Even the best are around that %. You pretty much have to work full time, churning out design after design after design to be able to make any sort of livable income. I can't see how the designer can really, truly focus on a project there. And I have a strong suspicion, a good # of the designers will save concepts for the projects they've lost, and re-use/re-name/re-submit them to other future contests.
Now I get it, if the customer's happy with the end result, great. But if you have a business you're serious about, I would browse sites like behance/dribbble and hit up designers with a proven track record and a great portfolio before taking a chance crowdsourcing with what's likely a collective of *aspiring* designers.
The allure of "Let our community of 262,707 designers create dozens of designs for you" is appealing up front. Sounds fucking awesome. But if you do the math and take a look at your average 99designs designer, it'll show you how many contests they've entered, how many they've won, and how much $ they've earned.