This.
No one in the industry uses the actual LP's they sell. Look at Justin Dupre. The LP's he uses versus the LP's he sells is like the difference between a bicycle and a Ford. I can't name a single person who actually uses the LP's they sell on their own campaigns. It just doesn't make sense -- why make perfect 12% conversion LP's that will earn some forum guy over $1k a day, while he's paying you $50-70 one-off ? All good LP designers I know sooner or later realize this, and quit being LP designers ^^ [or go the Justin Dupre route...]
Lots of people would be willing to lay down 50-70-100 for serious LP's. Problem is... they bring in 10x more $ if used by the designer himself...
Yep, pretty much covered it - however I started to charge min 5K, then min 10K, was silly that no matter what my filter was they kept trying to come. I set these prices to literally scare them away or make it really worth it for me - still wasn't. (this was before brand choppers just at ncmedia.ca - the pricing on the choppers site was a fielder and it was stupid re the RFQ's I got so I just said fuck it).
Another reason I will never go back to servicing - your time = swallowed if you want to overdeliver and please your clients (who admittingly tend to be obnoxious if they are anywhere near what a real marketer is/does, and rightfully so - they want the best and with unlimited revisions...). Even then, get yourself 10 clients a year that pay 10K - 20K, tell me how fast you go gray - did it for many years (some bombed) before doing my own shit, and BC was a weak attempt for me to test the waters again - meh. Thought about just managing the talent too, meh... I'm a control freak I'd probably lose it/never be happy with the work or the clients... was enough to re-solidify my decision to stop designing forever on those terms.
Doing an LP for $xx or $xxx on that level above? - luda imo - if you can find them hold onto them and keep them in a gold cage.
In before:
"I work India and have great offers of landing page for your consumption at very low price"
Actually LOL'd thx.
*Very nice, should def be charging more and or you guys should nut-hug/retain him before he turns into me/gone.
I'm going to help some of you fellow designers. I really did take on a 'pay top dollar or beat it' attitude, if you're confident in your work don't be shy to be stern on your actual custom work - LP packages/high volume low ticket products aside.
*Also if you're great at creating these landers, why on earth aren't you being your own client, monetizing on whatever, creating offers, getting lists together, targeting them, yada yada.. I think designers/producers (good ones) are an absolute dangerous breed if they have good left/right brain balance and can grasp IM/technical aspects as strong as they have creative aspects.
A few of the right moves and you'll never have to service a client again - trust me you'd love it! Then again, chasing invoices, getting clients dogs opinions on revisions, never actually 'ending' projects, and being treated like a media whore might just be your cup of tea if you can figure out the right eco-system and balance to be successful without a heavy grind year to year...
I know TLDR but that's just my style, I like detail.
N.
fml
