Electronic Cigarettes | Trend/Peek
FTA:
FTA:
While the companies and FDA fight it out, they continue to sell these products stateside, and new companies continue to open up. As new competitors enter the space, and the price goes down to levels less expensive than traditional tobaccos products, these products look like they will greatly increase in popularity during 2011.
First, electronic cigarettes have the advantage of accessibility. You can smoke almost anywhere. In a nod to the “golden era” of smoking, retailers are taking advantage of marketing this fact. Lots of literature and information touts the fact that you can enjoy your electronic cigarette in your favorite bar, on an airplane, in a doctors office etc.
Second, they have a large variety. While Obama in 2009 signed into law a bill that made it illegal for tobacco purveyors to offer flavored varieties, electronic cigarettes aren’t confined to these restrictions. This means you can drag on a cherry flavored cigarette, or a chocolate flavored cigarette. These flavors are only more compounded by the variety of nicotine levels. Instead of like traditional cigarettes you must moderate your own intake, you can buy different densities of nicotine solutions. So while electronic cigarettes aren’t approved for smoking cessation (quitting smoking), they do offer you the opportunity to taper off your nicotine usage.
Third, because they are a chemical derivative, not a plant derivative, they offer significantly cheaper options for distribution. There are no plants that suffer from bugs, droughts, or soil quality. They don’t need to be dried, processed or shipped. Instead these chemicals can by synthesized in almost any first world laboratory, and distributed. Additionally, these products aren’t taxed by the government and companies can save quite a bit of money there.
Fourth, the electronic cigarette is an item that requires consumables. Just like your printer needs ink, these e cigarettes require either nicotine solution to refill the cartridge, or as most people are using now a days, pre-filled cartridges. This gives companies the opportunity to create a “Loss leader” and give away starter kits for free or very inexpensively knowing that they’ll be selling the cartridges. This will make getting into electronic cigarettes very easy for the average smoker.
