why creating custom landing pages?

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Icecube

Icecube

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Mar 14, 2007
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ATTENTION, THIS IS AN EXTREMELY NOOBISH QUESTION

Most sale/lead campaigns with any company have their own landing pages

there's this thread where it's been said that generating a lead from your own landing page would obviously not track the lead and wouldn't anyway be allowed

I see everyone is creating his own landing pages so...what am I missing?
why should I create my own landing page instead of sending the visitor straight to the provided ones?

:anon.sml: *I'm ready for rotten tomatoes*
 


The point of this is to be in direct control of your marketing campaign. When you have total control of your landing page you're able to track keywords and which of them convert (so long as you can have access to the thank you page).

Additionally by creating your own landing and using the above information you can optimize it, split test different designs, text, layouts, soooo many variables...all to squeeze out every last conversion possible.

There are many benefits to having your own landing page, but if you're just starting out it's probably best to go with as much free shit as you can get from your affiliate sponsors and take it from there =)
 
Having your own landing page also helps with the quality score bullshit. If you send them directly to the offer your clicks are going to cost you alot more because adwords can usually tell if its an affiliate or not.
 
thank you guys, so you gave me good motives but there's still an unanswered question

what am I going to do with the stuff people enters in the form on my landing page?
 
Icecube said:
thank you guys, so you gave me good motives but there's still an unanswered question

what am I going to do with the stuff people enters in the form on my landing page?
Click to expand...


damnit NOOB *throws tomatoes(rotten ones)" you dont gather info on your landing page you just try to use some sort of sales copy to get the user in a buying mood for when they click through to the merchent landing page.
 
As for landing pages that do have forms, it depends on the affiliate program. Some allow it, others just insert the iframe to the form.
 
kaveman said:
damnit NOOB *throws tomatoes(rotten ones)" you dont gather info on your landing page you just try to use some sort of sales copy to get the user in a buying mood for when they click through to the merchent landing page.
Click to expand...


*avoids tomatoes*

that's what I supposed a landing page to be (like those ringtones stuff where the visitor clicks the carrier and is forwarded to the merchant landing page)

but how comes that (see the 2 I linked above) a lot of landing pages actually collect data?
see
wmandkm
mackeuplandingpage

and the other examples in this thread

I'm way too noob, I know
 
Dude, you don't actually collect shit, just put them there as a gimmick to get people involved in the process. The forms don't really pass any info.
 
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