Why is my acai campaign failing?

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bluebuddha

bluebuddha

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Apr 11, 2008
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I setup an acai blog. It's similar to the ____sweightloss.com sites, but I didn't copy any images/links and the the site has a lot of pages and unique content, so quality score isn't a problem.

I created a new adwords campaign and 10 adgroups with about 6-12 ads in each group. Each group has anywhere between 40-200 keywords and phrases (including misspellings etc). I set the max CPC to 0.20c at first, and my max daily budget to $20. Campaign is search only (no content network, no search partners).

Started campaign, and 12 hours later: 2 clicks, 206 impressions. hmm.. my quality score on each keyword is at least 6/10, some are 7-8/10. A lot of my keywords do get a high search volume per month, but my bids are pretty low.

I increased bids to around 35c a click, increased daily budget to $35, and increased some of my adgroups to 45-50c a click (the ones targeting specific purchase/buy phrases). Things began speeding up, but are still slow.

Is it just this niche? It's so popular that my bids are insignificant?

I have thousands to spend, I'm not being cheap, but from what I've read, people start out bidding as low as I did.

My plan initially was to gather 50-100 clicks, pause the campaign and go through the reports extensively and optimize my keywords, etc. So far I have around 11 clicks and its been more than 24 hours. My CTR is around 50-60% so my main concern right now is getting more exposure/clicks, not split testing the actualy pages and offers.

Any advice is appreciated, thanks!
 


Yeah, it's not something I'd normally do, but since I had an idea I wanted to try plus the money, I figured I'd give it a go.

I guess it's time to raise the bids up a notch.

Thanks for the replies
 
Assuming this is adwords, I doubt you'll get anywhere near front page at .25 or even .35. Adwords will tell you if the bid is too low to show on front now, which really helps.
 
Maybe people caught wind that the berry comes from a steroid plant and don't want their balls shrinking.
 
bluebuddha said:
set the max CPC to 0.20c at first, and my max daily budget to $20. Campaign is search only (no content network, no search partners).
Click to expand...
Ur not gonna get any traffic with bids that low on Acai/ weight loss, diet/ etc Keywords.

Use google keyword tool, should give u estimated bids for first page. It's gonna be at least $1.00....
 
I am paying $2 per click and only have 25 keywords. I am still making a profit of it. So you need to bid high and optimize the site til you make profit. It took me around 7 days to start making profit and I made a loss of $500 (testing and optimizing etc)
 
Wordpress rocks

Hmm...why you just dont go for a wordpress blog? It's proven to be the best blogging system nowadays and even more...
 
Onedollaridea said:
I am paying $2 per click and only have 25 keywords. I am still making a profit of it. So you need to bid high and optimize the site til you make profit. It took me around 7 days to start making profit and I made a loss of $500 (testing and optimizing etc)
Click to expand...

damn, what's ur conv. rate?
 
7% conversion on good days and around 4% on bad days. It is all about testing ad copy, changing and adding few keywords here and there and the times you run the ads.
 
Weight loss is pretty tough to get into if you're just starting out. Maybe you should try ringtones.
 
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