Why is Page Rank so important?

[ubaidabcd]

Obviously you can tell I'm new, I've read everybody talk about Page Rank, and I know Google ranks your page, but why is it so important and what can you do to increase it?

I was under the impression it was all based on how much you pay for your PPC campaign, all based on how much you bid per keyword. Is this not the situation?

Does Page Rank have more control over how much you pay for your keywords? Or does this not matter to people who are paying for a PPC campaign?

Thanks

 

[illusion]

Pagerank has nothing to do with PPC, pagerank is merely a measure of the links have you to your site, sometimes not even that. Pagerank really means nothing in terms of anything. I have a PR 5 site that gets like 10-20 uniques a day.

If you use the PR to your advantage people at DP will pay a lot for a high PR link if you sell it right. Oh and you're new

 

[ubaidabcd]

Pagerank has nothing to do with PPC, pagerank is merely a measure of the links have you to your site, sometimes not even that. Pagerank really means nothing in terms of anything. I have a PR 5 site that gets like 10-20 uniques a day.

If you use the PR to your advantage people at DP will pay a lot for a high PR link if you sell it right. Oh and you're new

Just to be clear, do you mean how many websites have links TO your site? or how many links you have on your site to everybody else's website?

If it's how many people have links to your site, how do you get these links? Is it from just asking a website to link your website? Is there a certain amount of links you need to get a high page rank? Or does it depend on the quality of the website linking you? Or is this from Adsense or some kind of program similiar to PPC that will send your link to websites?

Sorry, so many questions!

 

[bmurph]

Pagerank gets you search engine hits. It's "free" hits. Obviously, a lot of established niches have sites entrenched in the top SERPS. What you want to do is find a decently trafficked keyword (or a keyword you think will blow up in the future) and get your site a good PR.

There are millions of ways to go about it.

 

[Polyphonic]

Ok, first up, get the PPC idea out of your head. It's nothing to do with PPC or Adsense or anything similar.

Traffic to your websites generally comes in one of four ways:

1) Natural type-ins
2) Organic search traffic
3) Link from another site
4) PPC traffic


Number one is when somebody (somehow) knows the URL of your site and just types it in. Examples of this would be guessing a domain, eg Nike's website is bound to be Nike dot com, for example. Or, you've advertised your site offline.

Now, number two and three are what you are interested in. Taking Google as the example search engine, a contributory factor for getting your site listed higher than others (and therefore more likely to get somebody going to it from a search) is your PageRank. This is something that Google evaluates every so often but don't get too fixated on it.

To rank for a specific keyword on Google, you need content about whatever that keyword is but, arguably more importantly, people linking to you. If their anchor text (the text that describes that link) contains or is about your keyword, then you're looking good.

Think about it like this:

Two sites, A & B, about widgets.

Site A has 100 sites linking TO it, including 67 blogs, 10 forums... etc.

Now, site B only has 80 sites linking to it, but of those links, one is a major article on BBC.co.uk (UK news station), one is an article on MSN.com, another is a major blog with high PageRank... site B would possibly be ranked higher than site A. Logically, this is because if MSN and BBC are linking to the site, then you must have a good quality article and are probably more relevant to general users than Site A.

It's not purely the amount of links to your site, it's also the quality/authority of those links. All this contributes to your pagerank.


Now, how to get those links? The golden question, it really is. You can contact other sites to put your links on there, you can pay (NOT PPC) to have your LINK included in website directories, OR, and arguably better, you can come up with good articles that people WANT to link to. You could even do something controversial (commonly referred to as link bait) for people to link to you and discuss.

Or, you could start a load of blogs and link to yourself (watch the IP address of the servers, you don't want Google thinking you're running some sort of ring)


As for PPC traffic, this is completely separate. You simply pay for an advert on, say, Google Adwords or Yahoo Search Marketing and you get charged per click. This will NOT contribute to your search engine ranking. You are only ranked amongst adverts (ignoring the quality score aspect, it's simply who pays the most)

 

[DaveNL]

ubaidabcd[/left];154797]Just to be clear, do you mean how many websites have links TO your site? or how many links you have on your site to everybody
else's
website?

It is how many people are linking to your site

ubaidabcd[/left];154797]
If it's how many people have links to your site, how do you get these links? Is it from just asking a website to link your website? Is there a certain amount of links you need to get a high page rank? Or does it depend on the quality of the website linking you? Or is this from
Adsense or some kind of program similar to PPC that will send your link to websites?

Sorry, so many questions!

The way to get links are submitting articles or post
comments
on blogs or ad your sites to social bookmark sites of directories in your nice

There is a difference in value
in the kinks, like a link from a PR7 is better for your rankings then a link from a PR0 site, so submitting a articles to ezinearticles is more worth then dropping links in guestbooks.

Don't get to hung up on PR some people are fucking retards when it come to PR en the way they do SEO, i have PR0 sites that are doing 5000 visitors per day and i have PR6 sites in adult that is not even getting close to that.

I always say fuck PR it is traffic that makes you money.

 

[ubaidabcd]

It is how many people are linking to your site




The way to get links are submitting articles or post
comments
on blogs or ad your sites to social bookmark sites of directories in your nice

There is a difference in value
in the kinks, like a link from a PR7 is better for your rankings then a link from a PR0 site, so submitting a articles to ezinearticles is more worth then dropping links in guestbooks.

Don't get to hung up on PR some people are fucking retards when it come to PR en the way they do SEO, i have PR0 sites that are doing 5000 visitors per day and i have PR6 sites in adult that is not even getting close to that.

Polyphonic - that was a good read

DaveNL -

I always say fuck PR it is traffic that makes you money.

Your post was another good read.

I think the same thing, but recently I started noticing a successful affiliate marketer selling PR sites on DP, it got me thinking to find out more. Not just to sell them on DP, but if it could help my current PPC campaigns, which I've learned doesn't have anything to do with PR, but based on what I've learned hopefully I can find a way to make it work in those different areas.


More questions:

PPC and pagerank sites - are PPC sites now only listed on "sponsered ads", they aren't actually on the "normal" list of websites on a search engine are they? To get there you have to submit your site to the search engine manually and wait forever to get it approved and on the search engine correct? This is where SEO comes in correct? Is this what organic search engine traffic is? If this is what I'm thinking of I like the idea of people creating quality webpages/blogs, etc.. and just forgetting about them, while making money at no cost to them.

As for articles (not sure if I should make another post for this). This seems to be a big deal with everybody, there's nobody that has said that writing articles is B.S., this technique seems to be highly successful based on what I've read. My problem is that I don't know how to write, I can barely type/speak half-assed grammar. So, I've thought about trying to hire a freelance writer, but I don't know how well that would work and how much I would spend, or even the type of products to write reviews about.

I really don't understand why anybody reads reviews, I never read that stuff since it's all somebody else's opinion, probably since I'm just arrogant I only do what I want to do wheather it's right or wrong.

I do understand it's working for many people. I want to try the same thing, I think I would have a better idea of what to do, if I understood the mindframe of the customer when relying on these articles/reviews for advise based on somebody's opinion that they don't know at all, and what could be a fake article altogether.

Thanks to everybody for their thoughts and advise, really helpful.

 

[Polyphonic]

PPC and pagerank sites - are PPC sites now only listed on "sponsered ads", they aren't actually on the "normal" list of websites on a search engine are they? To get there you have to submit your site to the search engine manually and wait forever to get it approved and on the search engine correct? This is where SEO comes in correct? Is this what organic search engine traffic is? If this is what I'm thinking of I like the idea of people creating quality webpages/blogs, etc.. and just forgetting about them, while making money at no cost to them.

Ok, let's take Google as an example for this. Type anything at all into Google. Go on. Done it? There's a good lad. Now, look at the results on the right-hand side of the page. They are the adverts - i.e. the sponsored adverts that you can pay for. If you set up an Adwords campaign, your ad will appear there for the keywords that you choose.

So, if you have a keyword of "blue widgets" and somebody types "blue widgets" into Google, your ad will appear on the right-hand side. The ad will be displayed for free, but will cost you (at a cost you choose) every time someone clicks on it.

There is also something called the content network that you can advertise on. This means your adverts are shown as Adsense adverts on other people's websites. This is a separate option and you can do this, the search network (described above) or both.

As for search engine submission, I keep hearing that it's best NOT to submit your site to the engines. Let them find you via a link on another website - apparently it can be beneficial for you. You don't wait ages for it to be approved, you wait ages (sometimes) for it to get a good ranking (e.g. first page). SEO is the process of tailoring your site to make the search engines happy and to get you a better ranking.

Organic search traffic simply means that the traffic, i.e. the user, has come from a search engine's results, and not from a PPC advert.

As for articles (not sure if I should make another post for this). This seems to be a big deal with everybody, there's nobody that has said that writing articles is B.S., this technique seems to be highly successful based on what I've read. My problem is that I don't know how to write, I can barely type/speak half-assed grammar. So, I've thought about trying to hire a freelance writer, but I don't know how well that would work and how much I would spend, or even the type of products to write reviews about.

I really don't understand why anybody reads reviews, I never read that stuff since it's all somebody else's opinion, probably since I'm just arrogant I only do what I want to do wheather it's right or wrong.

Articles are a big deal for getting traffic for two reasons. They can be something ON your website that engages people, or, you can submit your article to another website or article directory that then links back to your site. Eg..

"My article on blue widgets - by I.P.Freely

Blah blah blah blah...


..The author of this article runs a in-depth widget fansite at www.widget...." etc

You don't have to write reviews but understand that there is a market for reviews. People like 'em. I like 'em. If I told you how much I spend every couple of months on camera review magazines and music software review magazines, you'd laugh. I enjoy reading them.

You really have to look at this from a marketing point of view. You could write an article that's subtly selling something, but comes across as un-biased. You said that writing isn't your strong point, so go freelance. There are quite a few (talented) guys on here that can do it for you.