Ok guys, I will enlighten you a bit on the topic of marketing and why you need to be a BIG BRAND.
First a marketing joke on the topic.
You go to a party and you see an attractive girl across the room, AND:
1. You go up to her and say: "Hi, I'm great in bed, how about it?" (That's Direct Marketing)
2. You give your friend a buck. She goes up and says: "Hi, my friend over there is great in bed, how about it?" (That's Advertising)
3. You somehow get her mobile number. You call and chat her up a while and then say: "Hi, I am great in bed, how about it?" (That's Tele-Marketing)
4. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest: "Hi, I am great in bed, how about it?" (That's Customer Relationship Management)
5. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say: "Hi, I am great in bed, how about it?" (That's Hard Selling)
6. SHE comes over and says: "Hi, I hear you're great in bed, how about it?" (Now THAT is the power of Branding).
Have you seen the power of Branding? Nice right :thumbsup:
Now you need to understand the way you are promoting your products that's crucial because whithout any clue on where you currently are you can't apply any info from this thread to your biz model.
You don't have to apply all kinds of marketing but most of them required to evolve your business. Here goes the explanation.
Direct Marketing: "I'm great in bed how about it?" and the girl gives you :thefinger:. That's the hardest way to be marketing and it should be outsourced most of the times. What is included in direct marketing?
Anything that requires you to attract direct buzz in your niche is direct marketing. Guestposts, forums, yahoo answers, social media blasts etc. Some of them can be transformed into advertising like buying ads, contacting other webmasters to post a comment on your product or website etc.
Advertising: Use this efficiently this is the butter and bread for your arsenal. You created an awareness on your product now it is time to snowball out of the control. After sending the first bait fishes will crawl around it and you need to hook them at the right time by getting positive feedback on your product. You need to set the lurkers mind to buying mind by backing up your story. People need to trust someone before they open their precious wallets. Also keep in mind that's the logic of SEs as well. They need to know by a third party that you are great in bed
. That's how they evaluate your value; by checking authority links, your experience in bed :love-smiley-013: (it is getting HARDER and HARDER to write this post LMAO), age domain, keyword oriented content, social media presence etc. and then they assign a fucking PR value to your website that is the assumption of SEs that how big your cock is. You had to have got it by this point.
Tele marketing: Did you know that the highest conversion rates in marketing comes from tele marketing? Why there are so much service in adult industry for tele marketing? Because they have to convert better than the competition and some IMers killed it with some blackhat techniques back in the day. Nowadays if you don't have extraordinary budgets for marketing people tend to skip this techniques but believe me with a woman's touch your conversions can go skyrocket. Just kidding but try to monetize this stream as well it will create more rapport with your customers and if you have watched the Wolf of the Wall Street with an experienced sales guy 80% of the calls can convert to a sale. Furthermore, if you think about big brands they have to provide customer support via phone for offline biz and with a good salesman you can upsell a lot of products during these conversations as well.
Customer Relationship Management: Ok if advertisement is your brad and butter this is your fucking OXYGEN. This applies to every level of your business from joining to your list to your exit strategy of the business. MONEY IS IN THE LIST period. With a highly targeted list you can steer them to any product you are promoting in your niche as long as you keep them responsive. There are great tips and techniques around WF on how to boost your list responsiveness level. Care about them and here is a great tip on segmenting your list; customer is always right but their value is evaluated by their expected investment into your business. If a client who haven't even filled a fucking CPA form is giving you shit and you are trying to help him out where you can spend your time on customers who have bought 3 or 4 products from you you are doing something wrong. It is essential to your reputation how you deal with customers but if you think someone doesn't worth your time just ditch him from the list. I have seen so many IMers that couldn't grasp the value of CRM, all the husttle all the buzz creation, gaining authority is about to generate a growing list because you can't control the daily traffic but you can control your list. As long as you inject them trust, rapport, respect you will shine in your customers eyes.
Hard selling: Mailing is mostly about hardselling, you showed your value by presenting the things your customers wanted and when they are hooked it is time to pop the question I'm great in bed how about it
? Think about the cat and string theory; they will interact as long as you can set them something that is reachable they will jump to it but if you sell so hard they will lose interest, if you don't sell hard enough they will lose interest again. It requires time set the balance but a general rule is 90 to 10 works just fine. 9 e-mails that is useful and 1 e-mail with offer. That's all up to you if you know your list well enough if you have spend the required time for tagging your customers it could be 3 to 1 as well it all depends on your customers.
Now my favourite brand marketing; come on bitches yes you heard right yes you know you want me I am the real SHIT approach. That's automation you don't waste your precious time on marketing people know you are authority on your niche when they search they find you, you are all around social media, people are buzzing about you and they want you. CCarter's post on Bıg Brand approach must be one of the best threads I have stumbled upon on this topic.
Well how you reach the Brand Management is laid out for you lazy fucks so many times but lets wrap it up with some bullet points.
-First you need people in your niche that you are out there by creating some buzz. Socail media, forums, content sites that are user created etc. Wherever the pulse in your niche is you should be there to get the initial attraction.
-Gain authority, advertise, start building your list, create trust and rapport with prospects and turn them to customers.
-Give value and you will gain loyalty that's how it works plain simple. If you are treating as shit to your visitors by providing shit content and promoting shit products you will be banned from the community which applies to SE as well they will penalize you if they think you are shit.
-As your reputation grows, your brand will be respected and gain momentum along the way. It is like launching a website slow in the beginning and exponential after a certain treshold.
I hope you will dominate the niches you are in and hope to get some of the experts on marketing in the forum for a more indepth debate on the topic.
Peace out hombres and good luck in your total domination. Keep working till you make it to the top and believe me it is a magical place to be.
First a marketing joke on the topic.
You go to a party and you see an attractive girl across the room, AND:
1. You go up to her and say: "Hi, I'm great in bed, how about it?" (That's Direct Marketing)
2. You give your friend a buck. She goes up and says: "Hi, my friend over there is great in bed, how about it?" (That's Advertising)
3. You somehow get her mobile number. You call and chat her up a while and then say: "Hi, I am great in bed, how about it?" (That's Tele-Marketing)
4. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest: "Hi, I am great in bed, how about it?" (That's Customer Relationship Management)
5. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say: "Hi, I am great in bed, how about it?" (That's Hard Selling)
6. SHE comes over and says: "Hi, I hear you're great in bed, how about it?" (Now THAT is the power of Branding).
Have you seen the power of Branding? Nice right :thumbsup:
Now you need to understand the way you are promoting your products that's crucial because whithout any clue on where you currently are you can't apply any info from this thread to your biz model.
You don't have to apply all kinds of marketing but most of them required to evolve your business. Here goes the explanation.
Direct Marketing: "I'm great in bed how about it?" and the girl gives you :thefinger:. That's the hardest way to be marketing and it should be outsourced most of the times. What is included in direct marketing?
Anything that requires you to attract direct buzz in your niche is direct marketing. Guestposts, forums, yahoo answers, social media blasts etc. Some of them can be transformed into advertising like buying ads, contacting other webmasters to post a comment on your product or website etc.
Advertising: Use this efficiently this is the butter and bread for your arsenal. You created an awareness on your product now it is time to snowball out of the control. After sending the first bait fishes will crawl around it and you need to hook them at the right time by getting positive feedback on your product. You need to set the lurkers mind to buying mind by backing up your story. People need to trust someone before they open their precious wallets. Also keep in mind that's the logic of SEs as well. They need to know by a third party that you are great in bed
. That's how they evaluate your value; by checking authority links, your experience in bed :love-smiley-013: (it is getting HARDER and HARDER to write this post LMAO), age domain, keyword oriented content, social media presence etc. and then they assign a fucking PR value to your website that is the assumption of SEs that how big your cock is. You had to have got it by this point. Tele marketing: Did you know that the highest conversion rates in marketing comes from tele marketing? Why there are so much service in adult industry for tele marketing? Because they have to convert better than the competition and some IMers killed it with some blackhat techniques back in the day. Nowadays if you don't have extraordinary budgets for marketing people tend to skip this techniques but believe me with a woman's touch your conversions can go skyrocket. Just kidding but try to monetize this stream as well it will create more rapport with your customers and if you have watched the Wolf of the Wall Street with an experienced sales guy 80% of the calls can convert to a sale. Furthermore, if you think about big brands they have to provide customer support via phone for offline biz and with a good salesman you can upsell a lot of products during these conversations as well.
Customer Relationship Management: Ok if advertisement is your brad and butter this is your fucking OXYGEN. This applies to every level of your business from joining to your list to your exit strategy of the business. MONEY IS IN THE LIST period. With a highly targeted list you can steer them to any product you are promoting in your niche as long as you keep them responsive. There are great tips and techniques around WF on how to boost your list responsiveness level. Care about them and here is a great tip on segmenting your list; customer is always right but their value is evaluated by their expected investment into your business. If a client who haven't even filled a fucking CPA form is giving you shit and you are trying to help him out where you can spend your time on customers who have bought 3 or 4 products from you you are doing something wrong. It is essential to your reputation how you deal with customers but if you think someone doesn't worth your time just ditch him from the list. I have seen so many IMers that couldn't grasp the value of CRM, all the husttle all the buzz creation, gaining authority is about to generate a growing list because you can't control the daily traffic but you can control your list. As long as you inject them trust, rapport, respect you will shine in your customers eyes.
Hard selling: Mailing is mostly about hardselling, you showed your value by presenting the things your customers wanted and when they are hooked it is time to pop the question I'm great in bed how about it
? Think about the cat and string theory; they will interact as long as you can set them something that is reachable they will jump to it but if you sell so hard they will lose interest, if you don't sell hard enough they will lose interest again. It requires time set the balance but a general rule is 90 to 10 works just fine. 9 e-mails that is useful and 1 e-mail with offer. That's all up to you if you know your list well enough if you have spend the required time for tagging your customers it could be 3 to 1 as well it all depends on your customers.Now my favourite brand marketing; come on bitches yes you heard right yes you know you want me I am the real SHIT approach. That's automation you don't waste your precious time on marketing people know you are authority on your niche when they search they find you, you are all around social media, people are buzzing about you and they want you. CCarter's post on Bıg Brand approach must be one of the best threads I have stumbled upon on this topic.
Well how you reach the Brand Management is laid out for you lazy fucks so many times but lets wrap it up with some bullet points.
-First you need people in your niche that you are out there by creating some buzz. Socail media, forums, content sites that are user created etc. Wherever the pulse in your niche is you should be there to get the initial attraction.
-Gain authority, advertise, start building your list, create trust and rapport with prospects and turn them to customers.
-Give value and you will gain loyalty that's how it works plain simple. If you are treating as shit to your visitors by providing shit content and promoting shit products you will be banned from the community which applies to SE as well they will penalize you if they think you are shit.
-As your reputation grows, your brand will be respected and gain momentum along the way. It is like launching a website slow in the beginning and exponential after a certain treshold.
I hope you will dominate the niches you are in and hope to get some of the experts on marketing in the forum for a more indepth debate on the topic.
Peace out hombres and good luck in your total domination. Keep working till you make it to the top and believe me it is a magical place to be.
