Widespread fraud on Media Buys

[Unarmed Gunman]

Wonder why it takes awhile to properly optimize a media buy? A study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent.

Source article

 

[Pr0xyhub]

interesting article..good find. I'm curious as to what ad networks the study was done on

 

[uguxseo]

Many 2nd tier sites come to mind when I think about the 95% fraudulent clicks. Also, the fraudulent impressions is definitely true.

Too bad, but they could possibly get in some legal trouble if they revealed the ad networks they experimented with.

 

[webtrend]

Here is the full report
RapidShare: 1-CLICK Web hosting - Easy Filehosting

 

[evasive]

i think of adbrite, marchex, clicksor when reading the article.

 

[Unarmed Gunman]

i think of adbrite, marchex, clicksor when reading the article.

I think it goes a lot deeper than that.

 

[Refrozen]

hmmmmmmmmmmmm. i don't buy this, but reading the report its hard to decide why.

there's some serious technical problems with their methodology. some serious claim issues too, their definitions of fraud aren't unreasonable, but they're also kinda wtf. and claiming "95% of advertising is fraud" when they really, it seems, only ran 8 campaigns probably on the same set of networks is way wtf.

 

[vjstar]

Intersting report but it could be just a marketing stunt for mpire.

95% seems alot.

 

[schockergd]

Makes a good point , i'm sure the data is/can be flawed, however still a good read.

I'm still curious though about the large networks.

 

[dp4perchas3r]

makes you think about the new acquisition of omniture by adobe and what that will do for monitoring marketing efforts

 

[webtrend]

The rapidshare link has expired. Here is another link to the full report

drop.io duxdaen

 

[guysmy]

what if they ran on the shittiest networks on purpose to prove their point?

they are definitely pimping their product with this report and have an obvious agenda.

an unbiased 3rd party needs to do this.