WordPress 3 Search Engine Optimization by Michael David



I mean how much could SEO have changed in 577 days?

jokes aside, Google has made some significant updates to its algorithm. Also, why would you pay for SEO knowledge when just about everything you could want is publicly available on the internet?
 
It's all in one place. I'm very much a book-based sort of person. Having it in one manual, no matter how I choose to read it, makes things easy for me. The same info may be here, but I've spent months on this board and still don't know where everything useful can be found.
 
Google changes their algorithm often but I really doubt they change any SEO aspects of it (at least nothing major). They only want to make it better, more relavant. Whenever you are working on SEO make it as simple as possible. You are writing for spiders. I always imagine that I write for people that do not know the Internet. How would these people find things on my pages?! You really need to be straight to the point and simple. Search engines will do the rest. That's how I do it and never had a problem with rankings.
 
That book is out of date. Panda and Penguin have made sure of that.

Here's what I wish I learned when I first started SEO and will eliminate 99% of your issues.

Step 1. Find the backlink profile of your competitors
Step 2. Copy and then exceed it.
Step 3. Profit.

Google is showing you what ranks and what doesn't every day. You just need to make sure you're looking at it.
 
Louey37 said:
That book is out of date. Panda and Penguin have made sure of that.

Here's what I wish I learned when I first started SEO and will eliminate 99% of your issues.

Step 1. Find the backlink profile of your competitors
Step 2. Copy and then exceed it.
Step 3. Profit.

Google is showing you what ranks and what doesn't every day. You just need to make sure you're looking at it.
Click to expand...

In this day and age with the amount of spam links that there are out there, if you don't know what you're doing you could be copying the wrong back link profile. The very site that you are trying to imitate could be next in line to get Penguin slapped.
Just because your competitors are ranking today doesn't necessarily mean that they will be tomorrow.

I say do the opposite of what everyone else is doing because if everyone is doing it, it will be getting fucked sooner or later. Google do not want "ANY" SEO.

I set up a Wordpress site approximately 30 days ago. I use no meta information apart from a title. I use no tags, no alt text on any images. The only thing I do is publish unique and quality articles on a daily basis and my rankings are increasing almost daily. Just goes to show. You do not need SEO. Your content just has to be quality, unique and relevant. Get some cheap paid traffic and if your content is up to scratch your site will get shared and in turn your rankings will increase, without buying a single link.
If you are thinking, well my site isn't good enough to get anyone sharing it, then scrap what you're doing and get a better quality site, providing a better quality service/product or whatever the hell it is you're doing.
I think the majority of site owners these days are too focused on selling rather than educating.
Educate first, sell second.
 
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