Yahoo! to Strengthen Competitive Position in Online Advertising Through Non-Exclusive Agreement With Google
WTF is Yahoo (Yang) Smoking?
The agreement will enable Yahoo! to run ads supplied by Google's AdSense(TM) for Search and AdSense(TM) for Content services next to Yahoo!'s internally generated paid search and algorithmic search results. Yahoo may also run Google-supplied ads on non-search Yahoo web properties, as well as on current members of its partner network. The agreement has a term of up to ten years: a four-year initial term and two, three-year renewals at Yahoo!'s option
WTF is Yahoo (Yang) Smoking?