First off I'd like to say that it's great to see an active aff forum!
Background: I had a successful campaign running, generating a small amount of leads per day with a ROI that was acceptable to me. I wanted to increase volume, and I figured that the best way for me to do that without increasing my bid, would be to increase my ctr and expand on my keywords.
So - I went through and deleted my campaign. I re-used 90% of the same keywords (dumping the zero impression and non performing ones), and added another 20k additonal keywords. I broke them up into much more specific ad groups, and lauched the new campaign.
It's only been 3-4 days, however while my CTR has more than tripled from what it was before, thanks to the super targeted ad groups (is now approx 4%) - my impressions and leads are down.
I don't understand why deleting and remaking a campaign, with the same keywords, and a new much higher CTR - would result in less impressions and thus less clicks... leads, etc. The prior campaign had been running for about a month... and at nearly the same pace from day one.
Anyone care to enlighten me? I thought that increasing the CTR would have the exact opposite effect.
Thanks for your time and for the read. I appreciate any advice you can throw at me with regard to what I am experiencing.
... also, I wanted to add that my bid prices are the same this time around as well
Background: I had a successful campaign running, generating a small amount of leads per day with a ROI that was acceptable to me. I wanted to increase volume, and I figured that the best way for me to do that without increasing my bid, would be to increase my ctr and expand on my keywords.
So - I went through and deleted my campaign. I re-used 90% of the same keywords (dumping the zero impression and non performing ones), and added another 20k additonal keywords. I broke them up into much more specific ad groups, and lauched the new campaign.
It's only been 3-4 days, however while my CTR has more than tripled from what it was before, thanks to the super targeted ad groups (is now approx 4%) - my impressions and leads are down.
I don't understand why deleting and remaking a campaign, with the same keywords, and a new much higher CTR - would result in less impressions and thus less clicks... leads, etc. The prior campaign had been running for about a month... and at nearly the same pace from day one.
Anyone care to enlighten me? I thought that increasing the CTR would have the exact opposite effect.
Thanks for your time and for the read. I appreciate any advice you can throw at me with regard to what I am experiencing.
... also, I wanted to add that my bid prices are the same this time around as well
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