Building niche site... enough searches for keyword?

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boatboy

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Nov 20, 2009
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I am an artist that does water coloring for architects.

I currently own an exact match domain for my industry.... and it google keyword tool it gets 170+ exact match searches a month and 320+ phrase match.

Do you feel this would be enough traffic to build out the exact match domain?
 


That's 2-3 hits a day for pos. 1.

It depends how much a customer is worth, and how much it costs to build/maintain the site at #1.

If your estimated annual revenues from the site (minus the costs to maintain the site) are >0, then do it. If not, then do not.
 
170 global searches a month? are you smoking crack?! that is DEF NOT ENOUGH

I tend to aim for keywords with 20k or more global searches per month.

If your niche is tiny and only receives 170 searches a month, just throw up the domain and put WordPress on it. You'll be fine and prob get a lead or two a month once you pop on 1st page of G.
 
Google isn't the only source of traffic. If the site is industry related, then find other industry blogs, forums, facebook pages, and build your rep there. You might end up getting a lot more traffic than G sends.

Another thing to note is the G traffic volume isn't always accurate.
 
I'll spin this one in your favor: do it.

You aren't running zip submits or making money with adsense, you're trying to do most likely high dollar lead gen for your services. You probably cost a lot more than an adsense ad.

Make a nice site and rely on the exact match bonuses and some minor link building to dominate the market. Focus on long tails to really soak up as much as you can.

1 lead for you is probably worth a ton more than what most of us consider as a valuable lead, so you don't necessarily need a lot of volume to make it worthwhile.
 
(O_o) said:
170 global searches a month? are you smoking crack?! that is DEF NOT ENOUGH
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Well, what if he sells his masterpieces for 2000$ each and let say he will sell like 5 masterpieces a month thanks to a website itself... wouldn't it be ok?

My friend has similar business where one visitor can turn into xxx profit. So each targeted visit is really appreciated. With 3-4 conversions she has enough money to provide for family.
 
tomaszjot said:
Well, what if he sells his masterpieces for 2000$ each and let say he will sell like 5 masterpieces a month thanks to a website itself... wouldn't it be ok?

My friend has similar business where one visitor can turn into xxx profit. So each targeted visit is really appreciated. With 3-4 conversions she has enough money to provide for family.
Click to expand...

very true.

also I forgot to add, make sure you make a Twitter & Facebook account for your website as well and add targeted followers/friends.
 
I'm with dchuck here. Definitely set it up.


Just a quick idea came to mind, maybe get in touch with places like Architectural Digest and see if you could submit an article along with some of your work.


Check into the architectural trade journals, and websites to see about being a guest contributor. That way you can get exposure and some link juice.


On your site you could maybe write a little about what is entailed in being an Architectural Artist/Painter on a section deeper in your site. This could setup even more traffic and potentially put you into a position to later offer a product in your field of work.


If you were to get enough unique traffic on those pages, you could possibly work out affiliate deals with some Art Schools.


Remember, a journey of a thousand miles begins with just one step.


I say go for it and don't just think of the site as a "Billboard" for your services. It might actually become a HUB of sorts with many verticals that you have not thought of as yet.

I wish you well in your endeavors.
 
Stepping outside the affiliate marketing mindset is really refreshing. You've got something you can probably rank for and you have control over how much your traffic is worth. Absolutely do it.

Pro tip: most of the money to be made is definitely not with affiliate programs.
 
set it up, maybe you'll get one single lead in a year, but if you can convert that lead into a job you earned $300/$400 that you wouldn't have cashed otherwise.

The investment is too low not to try.
 
Nowadays everybody who is a freelancer should have a website!!!
If I were you, I would use wordpress to build a website. its very easy to use and you can get tons of free templates for your design
 
Icecube said:
set it up, maybe you'll get one single lead in a year, but if you can convert that lead into a job you earned $300/$400 that you wouldn't have cashed otherwise.

The investment is too low not to try.
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ROFLMFAO!!!

He's stated that there are 490 searches a month or 5,880 a year. If he only got 1% of those searches to contract him that would be 58.8 new clients.

So at the low end of his average fee, that would be an extra $17,640 a year or $1,470.00 a month.

Do you seriously think that he would only get maybe 1/100th of 1 percent of the searches for your "maybe" prediction to be a reality? (Or maybe you are saying that a "Worst Case Scenario" would be only one lead a year worth 3 to 4 hundred dollars, so just go for it. If so, then it's my bad for reading your post wrong.)

I assume you are for him doing the site. I just found it oddly interesting that you spun it so negative sounding in your first sentence. LOL


Also keep in mind that in his line of work most clients will be repeat customers so long as the work is of good quality, done in a timely fashion, and at a competitive rate. So those figures could easily be doubled or even quadrupled.

I don't think 1% would be out of reach for him. That would make that site quite an asset for his business I would say.
 
Midas Touch said:
Do you seriously think that he would only get maybe 1/100th of 1 percent of the searches for your "maybe" prediction to be a reality? (Or maybe you are saying that a "Worst Case Scenario" would be only one lead a year worth 3 to 4 hundred dollars, so just go for it. If so, then it's my bad for reading your post wrong.)
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Exactly this, and yes, I was supposing it was a self made site just to start.

I don't know anything about competition in water coloring (nor about the type of clients or how hard it would be to close a sale ) so I went for the worst case scenario.
 
I think you've already got enough answers to determine if your profit potential is reasonable given the traffic. The next thing to think about is how easy it will be to get and stay at number 1. Given the low search volume it is likely that this won't be too hard, but you should go and analyse the competition in the top 10 of the first page to work out how much effort it would take to stay there.
 
Icecube said:
Exactly this, and yes, I was supposing it was a self made site just to start.

I don't know anything about competition in water coloring (nor about the type of clients or how hard it would be to close a sale ) so I went for the worst case scenario.
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Thanks for the reply Ice, it was late and I had no business reading and posting up in here all bleary eyed & muddle headed.

I meant absolutely no slight towards you. Reading my post today, I DO APOLOGIZE to you. I could have said my piece without quoting your post.

Cheers Mate!! :drinkup:
 
no problem at all Midas; not being english my first language my replies can sometimes sound rude, but that's never my intention.

see how I replied: "Exactly this, and yes, I was supposing it was a self made site just to start."

sounds rude, but it shouldn't :drinkup:

flickr or deviantart might be another idea to promote the website and generate leads
 
Man if you are seriously looking forward for the leads through sites, you need good domain than this. 100+ exact search is too low to get enough visitors.

But it doesnt matter if you do SEO, keyword domain is just an added advantage. Keep on link building you will get result. Analyze your competitors website, then proceed. :xmas-smiley-016:
 
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