Remember Gap's Shitty Logo Chaos? It's Now Starbucks Turn

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DrewClement

WF Premium Member
May 7, 2010
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Victoria, BC
Shitty New Starbucks Logo Details

This one isnt quite as bad as the previous "new" GAP logo that they had to give up on.....but it's pretty close.

Is this some sort of new mass marketing strategy major companies are using? Draw up interest, and get media attention from redesigning the shittiest logo possible?

Also...pretty pompous to have a logo with nothing real distinctive and no mention of the actual brand name....dont ya think?
 


Kind of stupid not to have your brand name IMO. It's not like the Starbucks "siren/fairy/whatever the fuck that thing is" is as recognizable as McDonald's golden arches, for example.
 
Pompous indeed. And "Sea Nymph"? Looks more like a Hindu deity to me, and it's bigger now. Not sure I understand the reasoning behind this whole logo change thing.

You change up ads to beat a control, but logos aren't like that. If they are "Iconic", they should Never Change. This is just people justifying their jobs, prolly. You know, "WTF do you guys DO all day? Bring me something FRESH and NEW!"
 
galacon said:
Pompous indeed. And "Sea Nymph"? Looks more like a Hindu deity to me, and it's bigger now. Not sure I understand the reasoning behind this whole logo change thing.

You change up ads to beat a control, but logos aren't like that. If they are "Iconic", they should Never Change. This is just people justifying their jobs, prolly. You know, "WTF do you guys DO all day? Bring me something FRESH and NEW!"
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I couldnt agree with that more, they probably have logo guys on salary that have just been sitting back and collecting paycheques every 2 weeks for the past 15 years......

The real question becomes, how long until every major corporation just turns to crowdsourcing, public contests, etc when it comes to new designs, changes?

Wouldnt that be a better way to find out what the public wants, garner interest, and get everyone involved?

They have the money...have a $50,000 logo design contest. You will get thousands of entries....and a majority of them will be shit, but many will be far better than anything the guys in the cubicle can come up with.
 
galacon said:
If they are "Iconic", they should Never Change.
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I don't necessarily agree with that. The logo should reflect the company's core values/message. If that message or those values evolve over time, so should the logo. Logos can also develop an outdated look/feel.
 
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It's an odd move. But it's interesting to compare it to the evolution of other logos that dropped the text:

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bcle-14.jpg



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Who knows? Maybe it'll work.
 
Magic Hat said:
Kind of stupid not to have your brand name IMO. It's not like the Starbucks "siren/fairy/whatever the fuck that thing is" is as recognizable as McDonald's golden arches, for example.
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idk. there is a lot of negativity from local coffee shop owners and anti-consumer/corporate/establishment groups against Starbucks and their practices.

maybe they trying to fade away from that negativity by dropping the name from their branding/logo ?

just my 2cents.
 
Magic Hat said:
Clever PR stunt? They got slammed by their consumer base and reverted back to their old logo. How is making your CEO look like a complete idiot clever?
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sure got them a lot of press and ppl talkin about them.

they released this on fb

“Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to… see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
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lol
 
(O_o) said:
sure got them a lot of press and ppl talkin about them.

they released this on fb


lol
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Exactly. It was a brilliant piece of marketing genius turning out such an abomination. They got a MASSIVE amount of press out of it and if they ever went ahead with the public design contest thing they got out of paying a few mil to some agency to do the work.

Win / Win.

That Starbucks logo on the other hand it simply the same logo evolved and more sophisticated in its simplicity. I think it's great. As many many other brands have shown, you don't need your name plastered all over the thing to be instantly recognizable. Everyone knows what the Starbucks logo looks like and can associate it with the brand with or without words. The bigger mark is going to be much more visible from afar on the cups people are carrying.
 
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