Questions about Launching an eBook Product

A

aligheri71

New member
Nov 20, 2009
21
0
0
Hey Wickedfire,

I am looking to launch my own eBook product on Clickbank that's geared towards investing, but I had a few questions.

1) What pricing models do you find work best with eBooks? - I was thinking of offering it for $5 and then offering a subscription to my stock-picking service for $49/year. The book is about 50 pages long.

2) What sorta encryption or protection is standard with eBooks? Right now I have it in a PDF format but is there any advanced PDF that will allow for copyright protection. I have never done an eBook before so I'm not the most knowledgeable when it comes to the encryption/security stuff.

3) My budget is about $5-7K - I wanted to spend $3K split testing different landing pages and then use the remaining funds promoting the best performing landing page. Is this the right approach?

4) What are any other things I should watch out for? Any gotchas? I know the devil is always in the details. I have some experience as an affiliate but this is my first foray into the product space.

Thanks,

Aligheri71
 


PLEASE PLEASE PLEASE send me the promote link once this piece o'shit is ready for download! I am just dying to have my percentage of that $5.00!
 
Try like $17 at least, or people will think the product's a piece of shit. Maybe more expensive. Always split test prices though, you never know which will convert best.
 
Yuma504 said:
PLEASE PLEASE PLEASE send me the promote link once this piece o'shit is ready for download! I am just dying to have my percentage of that $5.00!
Click to expand...
Haha - I see where you're going with this. Yeah that's a fair point..

-joe- said:
Try like $17 at least, or people will think the product's a piece of shit. Maybe more expensive. Always split test prices though, you never know which will convert best.
Click to expand...
Thanks - yeah that's probably a good point. I put a lot of work into this eBook and I have a great background/experience when it comes to investing, so I think this book is definitely valuable.

It looks like most of competitors are selling their products for $97. I think that's probably the right pricepoint.

I thought the cheap initial fee + pricy rebill down the road would be a better model, but you might be onto something here.
 
1) Subscription? $49/year? Unless your ebook is updating and won't be able to be used after they cancel their subscription then it's OK to make yearly subscription.

2) PDF branding, but Clickbank doesn't offer this

3) Why would you want to invest 3K? Why don't you try free promotional method? At least it is risk free. If your product doesn't sell, you'll lose 3K for nothing by the way.

4) nothing

By the way, testing the product's price is the right thing to do. Different price converts differently, but from my experience with Plimus, they suspended my account with funds in it because I kept changing my product's price. They asked why, I answered because I'm experimenting with the price. Here's their ridiculous email regarding this:

We can't let you continue to sell just to find out the best price for your customers. I'm suspending your account. If this doesn't suit you, I'd recommend finding another payment processor.
 
If you plan on offering a stock-picking service, I would recommend consulting with a securities lawyer.

That niche is heavily monitored by the SEC, a federal agency that you don't really want to screw around with.
 
I've been testing a friend's product in the mid 20 range. He has a good video, and the product is in the same niche. Spendy traffic, but the low 20s seem to be best.
 
The money is in the upsells my man. Just trust me on this. Get your average spend per customer as high as possible - A/B different upsell paths etc. Also - a good auto responder will have a huge impact on your overall ROI.
 
Did you use a PDF Creator of some type? How'd you learn which way to format it, etc.
Click to expand...
Why would you want to invest 3K? Why don't you try free promotional method? At least it is risk free. If your product doesn't sell, you'll lose 3K for nothing by the way.
Click to expand...

Wickedfire sure has a lot of diversity.
 
mcmcmcmc5 said:
The money is in the upsells my man. Just trust me on this. Get your average spend per customer as high as possible - A/B different upsell paths etc. Also - a good auto responder will have a huge impact on your overall ROI.
Click to expand...

+1 for the upsells.

Try lowering your price to something that most other advertisers/offer owners in your selected niche aren't doing or probably wouldn't do. Try to break even on the front end. Shit even give your affiliates 100% of the initial sale if you want and that'll help build your aff base.

The reason all of the above can make you bank is because once you have that buyers list, even if those buyers only dropped $20 on the first sale, you now have a list of people who trusted you enough to send you $20...

and now you can send them more bonuses and more offers via email, direct mail, or even just call them up. Most people would think that if someone only payed $20 for your first product that they wouldn't be willing to pay you $110 for your second product, and then $237 for your third product...

but then again most people are ignorant and don't know what they are talking about.. so test your ass off and focus on the back end possibilities.
 
You must log in or register to reply here.
Top Bottom