Twitter Revenues Set to Triple in 2011

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Sep 23, 2010
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Twitter, the micro-blogging platform turned international communications phenom, will see its revenues triple this year, according to a new report from research firm eMarketer.

Twitter will earn $150 million in 2011, more than three times the $45 million it earned in 2010, according to the firm’s estimates. In 2012, Twitter’s revenue could reach $250 million, eMarketer said.

The fast-growing revenue projections suggest that Twitter has the potential to be a real moneymaker, not just a nifty communications service. Ever since Twitter was founded nearly five years ago, critics have questioned the company’s ability to generate significant revenues, especially because has been wary of plastering ads on the site lest it alienate its hardcore users.

“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, eMarketer principal analyst. “In 2011 it must work overtime to give its early advertisers a positive experience.”

Williamson predicts that Twitter’s revenue growth will be driven by its Promoted Tweets and Promoted Trends products, which allow advertisers to pay for prominent placement on the service. She also said that Twitter would launch a self-service ad system like the one Facebook has deployed with much success.

In a sign of the diverging fortunes of Twitter and MySpace, the micro-blogging service will pass the troubled social networking pioneer in revenues by 2012, eMarketer predicts.

Last month, Twitter received a $200 million infusion led by Kleiner Perkins Caufield & Byers, one of the premier venture capital firms in the world, that valued the company at $3.7 billion.
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Twitter Revenues Set to Triple in 2011 Says eMarketer - Wired.com

holla, cant wait to be able to play around with ppc campaigns on twitter !
 


I just recently started using twitter because it just seemed like extra crap for people to waste time. But I've used it for some affiliate promo with a very small following and it works. Seems like there could be some potential in Twitter PPC... interesting to see.
 
One of the succed of twitter is don´t having ads. Does anyone know for example in applications like Uber Twitter that have ads, who is gaining money from there? Twitter and Uber Twitter? or just the application maker?
 
Last month, Twitter received a $200 million infusion led by Kleiner Perkins Caufield & Byers, one of the premier venture capital firms in the world, that valued the company at $3.7 billion.
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So how does it get valued at $3.7 billion if it only (maybe) making $150 mill a year?
 
dchuk said:
until they can actually turn a fucking profit they're just a giant circle jerk machine
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Yup.

And they're going to struggle to turn a profit as long as 3rd party apps remain better than their own apps.
 
I still just don't get it... I only use twitter via automated blog plugins for spam, and have never read a tweet other than as an example. Every legit tweet I've ever seen, in fact, is from a 13-year-old to another 13-year-old.

How the fuck can you ever make money off such a thing?
 
how hard can it be to triple revenues at a company that barely monetizes? Seems pretty damn easy to me.
 
The only reason Twitter is worthy of visit is because Ryan Eagle has an account there.
 
zxcvb said:
Let me place this here:
PRESS RELEASE: 37SIGNALS VALUATION TOPS $100 BILLION AFTER BOLD VC INVESTMENT - (37signals)
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From that article:

Bhatnagar points to a leaked, confidential corporate strategy plan that projects 37signals will attract twelve billion users by the end of 2013.

How will the company overcome the fact that there are only 6.8 billion people alive today? “Why limit users to people?” said Bhatnagar.

In order to determine the valuation of companies, Bhatnagar typically applies the following formula: [(Twitter followers x Facebook fans) + (# of employees x 1000)] x (RSS subscribers + daily page views) + (monthly burn rate x Google’s stock price)2 and then doubles if it they use Ruby on Rails or if the CEO has run a business into the ground before. Bhatnagar admits the math is mostly a guess but points out that “the press eats it up.”
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Fucking wtf :updown: lol
 
AdHustler said:
how hard can it be to triple revenues at a company that barely monetizes? Seems pretty damn easy to me.
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Good point lol. I watched the interview with Piers Morgan/founders and Twitter is so commercial that it really has no choice but to be able to make $$ at this point. Martha Stewart and every other celeb is always praising it, which means the masses will follow in suit. I would hope it's a PPC type program because I read somewhere that 80% of tweets go unread...which is a staggering amount of noise/spam.
 
This is fucking sad. I know people getting like 30k people per day and barely making $1000. I also know people getting like 3k people a day and making $10k+. Twitter (will be) imo in the first category, people there go to converse and have fun, not to buy stuff.
 
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