Smart, Smart, Smart...

[megatabbers]

Way to think out of the box:

For a Free Mortgage, House Becomes a Billboard - Yahoo! Real Estate

 

[pocketrockets]

Way to think out of the box:

For a Free Mortgage, House Becomes a Billboard - Yahoo! Real Estate

Maybe. They only have enough funds to paint just 12 houses ($100k) Which obviously isn't going to bring them much business.

Basically, they are hoping in more than $100k in free PR/advertising from this.

 

[juntao65]

Maybe. They only have enough funds to paint just 12 houses ($100k) Which obviously isn't going to bring them much business.

Basically, they are hoping in more than $100k in free PR/advertising from this.

It's probably so they can get another round of funding. props to them if it works.