Need Help with a lead capture page!

sbailey013

sbailey013

New member
Sep 2, 2010
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Still not sure how well I will be able to monetize it though even if I am capturing leads. Can I ask for some advice on how to monetize this page without getting tea bagged by that swinging penis link? Hell...I will even willingly click on it if the advice is good. haha

Ok so I was reading a thread about some dude trying to run a lead capture page. I also read another right after about some guy afraid to spend $75 on a media buy. This made me think maybe my balls are getting a little tiny with me not wanting to drop $1,000 to redesign a lead capture page for myself.

I dropped $30,000 into this dumb ass project that flopped on it's face and got pissed on. I had it running on a few affiliate networks and set it up all wrong. Spent money I didn't need to spend on areas I shouldn't have. My balls felt a lot bigger back then though lol. Now I completely ignored the site and don't really care because I worked 2 years on it and it flopped, but in the back of my mind I am thinking there has to be SOME way I can make us of it.

I have a 40 page eBook that people seem to love. I also am still getting customers asking me for the product. I neglected the page so much though I can't even charge them. It's all f'ed up. lol.

My question is I want to just make it into a lead gen and capture name, email and country. It is a gambling offer.

Users will DOI to get a free eBook, free software and free training videos of me making tens of thousands of dollars using the product. When they are sent the product it will have banner ads on the side of it that I can swap out on my server. The eBook has a bunch of affiliate links in it too.

Here is the thing though. Why am I going to beat a dead horse? I have a few friends in the industry and they asked how big the list would be and laughed. Even if I do start building a list wtf am I gonna do with it? Email to a measly few 1,000 people?

The page will convert there is no doubt about that, but is it really worth it to build a list like that?

So

Option A. Don't beat a dead horse and scrap the page even though I know I can get DOI high quality leads, target them with banner ads when they use the software, and have my eBook with affiliate links in it.

Option B. Drop the $1,000 and build a list that I don't know how to manage.

Fuck I'm rambling....sorry if you read this far.
 


I say you go with D -Beat the dead horse till it looks like one, then with the thousand dollars you can buy several ice packs for your broken hands. The monies are gonna pour in. Good luck
 
Well where is option C fool!?!?!

I don't fight fair I would use a blunt object to beat that horsey down.

beating-a-dead-horse.gif
 
Option A your saying you make your software free and then try and sell them the ebook with banners on your website?

Which product is your main selling point. The software or the ebook?

If your software is your main selling point Id suggest you collect emails, offer them the free ebook and then tie in the software with the ebook. kinda like the ebook is the manual to the software. Then you can sell them the software at the end.

You will of gotten your leads and possible sales. Then you can use that list to promote other gambling products down the line. As long as your providing good info you should have a highly targeted list with people who are happy to read your emails. 1,000 targeted emails is better than 10,000 random gambling emails.
 
I don't quite understand your business model / monetization strategy but if people like your info then sell it, or the software. Have a good salesletter made and put the thing up on Clickbank. Approach owners of similar offers to do a mailout. List owners are always looks for ways to monetize their list. Give them 75% commission (or even higher to build your list) and keep rolling. Reinvest profits into paid traffic sources, etc., etc.

Vague answer but I got confused when scanning over your post.
 
rachel@T3Leads said:
What is your site?
Click to expand...

The site is Poker tournament software, Texas holdem software, Poker tips. It sucks. It is too confusing, no call to action, and things are scattered all over. I am still getting opt ins though and customers asking for the product. Not much though.

PS - Am I allowed to direct link like that???!!! Please don't ban me!!!

erifdekciw said:
Option A your saying you make your software free and then try and sell them the ebook with banners on your website?

Which product is your main selling point. The software or the ebook?

If your software is your main selling point Id suggest you collect emails, offer them the free ebook and then tie in the software with the ebook. kinda like the ebook is the manual to the software. Then you can sell them the software at the end.

You will of gotten your leads and possible sales. Then you can use that list to promote other gambling products down the line. As long as your providing good info you should have a highly targeted list with people who are happy to read your emails. 1,000 targeted emails is better than 10,000 random gambling emails.
Click to expand...

I was selling it for $69.95, then $29.95, then $9.95 and wasn't getting the revenue i needed to make it worth it. So I decided I might as well give the whole thing away and just capture leads. Option A was redo the page and optimize it to capture leads. Option B was say screw it and let the site die and not do anything with it. I put the book on a torrent site and a few people were commenting on it saying they liked it. It has some affiliate links in it so I was hoping to grab some sales there.

As far as a selling point there really isn't any anymore. I was just going to build a targeted list and market products that do work. My only concern was if I am going to be emailing is it even worth it for such a small list?


megatabbers said:
I don't quite understand your business model / monetization strategy but if people like your info then sell it, or the software. Have a good salesletter made and put the thing up on Clickbank. Approach owners of similar offers to do a mailout. List owners are always looks for ways to monetize their list. Give them 75% commission (or even higher to build your list) and keep rolling. Reinvest profits into paid traffic sources, etc., etc.

Vague answer but I got confused when scanning over your post.
Click to expand...

I don't think I even understand my business model lol. But I wanted to put something together to where I was getting something out of the site. I was thinking capture name, email and country. I just wangted to know if you think it would be worth building a list. I didn't see much buying it for $9.99 and every poker review said it wasn't competitive with the other products. I drew out a new product and Pokerstars really liked it. Problem is it will probably cost around $15k to develop and I don't feel like dropping that much $$$ on a whim. So I figured I would just capture name and emails and build a list. Maybe you are right and I can put it on CB for $5-$10 and capture leads. But I was just going to give everything away free and build a list. I was just wondering if you guys thought it was worth it. Email marketing is a bitch and for such a tiny list (although targeted) is it really worth it?
 
Lead Generation

This sounds like a reasonably easy question. Maybe you should just give us the topic of your 40 page report.

Someone may be willing to take it off your hands and run it as an affiliate program - freeing you of all work.

Looking forward to hear from you if you are interested.
 
sbailey013 said:
The site is Poker tournament software, Texas holdem software, Poker tips. It sucks. It is too confusing, no call to action, and things are scattered all over. I am still getting opt ins though and customers asking for the product. Not much though.

PS - Am I allowed to direct link like that???!!! Please don't ban me!!!



I was selling it for $69.95, then $29.95, then $9.95 and wasn't getting the revenue i needed to make it worth it. So I decided I might as well give the whole thing away and just capture leads. Option A was redo the page and optimize it to capture leads. Option B was say screw it and let the site die and not do anything with it. I put the book on a torrent site and a few people were commenting on it saying they liked it. It has some affiliate links in it so I was hoping to grab some sales there.

As far as a selling point there really isn't any anymore. I was just going to build a targeted list and market products that do work. My only concern was if I am going to be emailing is it even worth it for such a small list?




I don't think I even understand my business model lol. But I wanted to put something together to where I was getting something out of the site. I was thinking capture name, email and country. I just wangted to know if you think it would be worth building a list. I didn't see much buying it for $9.99 and every poker review said it wasn't competitive with the other products. I drew out a new product and Pokerstars really liked it. Problem is it will probably cost around $15k to develop and I don't feel like dropping that much $$$ on a whim. So I figured I would just capture name and emails and build a list. Maybe you are right and I can put it on CB for $5-$10 and capture leads. But I was just going to give everything away free and build a list. I was just wondering if you guys thought it was worth it. Email marketing is a bitch and for such a tiny list (although targeted) is it really worth it?
Click to expand...


Well you were collecting leads before anyway right? So why not try and sell it. I am not sure what your software does, but where is your selling point for the software? Is it in the ebook?

if its in the ebook how is it mentioned? Is it just a link next to all your other affiliate links? Does it tie into the ebook somehow?

If your software is good enough I think you could sell it for what ever price you want. Just make a simple sales pitch for the product inside the ebook.


Highlight the problem your prospects have.

Promise the software will solve their problem.

highlight its benefits.

Show them proof and a demo of the software and what it can do.

Throw in some testimonials

make them an offer they cant refuse (ex. was 200$ now its 10$ till april 15th or something).

throw in a guarantee.

and see what happens.
 
^ True, bad timing, but it doesn't mean the whole industry is bust.

You need a product to sell dude. Either create a product that's different from what you're currently giving away for free or pull back some of the freebies and charge after the optin. Market the leftover freebies as bigger than they currently are, ie segment out benefits more specifically to make the freebies look more substantial. And mask your aff links with php or something. /links/fulltilt.php redirect or whatever.

If US traffic is bust for specific offers then redirect it to other things that you can monetize. You should know the industry well enough after two years to figure that out.

Or just give it up. It does look like a decent site with some potential.

Where's your traffic coming from?
 
MSTeacher said:
^ True, bad timing, but it doesn't mean the whole industry is bust.

You need a product to sell dude. Either create a product that's different from what you're currently giving away for free or pull back some of the freebies and charge after the optin. Market the leftover freebies as bigger than they currently are, ie segment out benefits more specifically to make the freebies look more substantial. And mask your aff links with php or something. /links/fulltilt.php redirect or whatever.

If US traffic is bust for specific offers then redirect it to other things that you can monetize. You should know the industry well enough after two years to figure that out.

Or just give it up. It does look like a decent site with some potential.

Where's your traffic coming from?
Click to expand...

Hey man. Kudos. Yeah the whole poker industry isn't busto. They still allow foreign traffic. Just not US. I was thinking of giving all the freebies away for free and collecting opt-ins like I said, but you bring up a good point too. Managing an email list is a bitch and odds are I will fuck it up lol. I have at least 6 months of learning full time before I know what I am doing. Not sure if I have the time to dedicate to that. I could give away my software free. It has banner ads embedded in it so I can at least get some targeted display traffic for whoever downloads it. I am able to swap out the banners right from my site so I can test different affiliate offers. It is just a call to a file on my server. I could give the product away for free and charge for the eBook and demo videos to see if I can make some money on the up sell. Or I could just give the entire thing away for free and say screw it. It will def convert there is no doubt about that. In the time I started this thread I have had 2 customers personally email me saying they want to know when the product is for sale. If I charge for the eBook I can just give 100% commission on Click Bank and have affiliates push the traffic and build my list. Or do you think I would be better off trying to make some $ with the up sells?

Most of my traffic is all SEO now. I was ranking high for my keywords, but now it dwindled down because I haven't been keeping up on it. I did some PPC, had a CPA offer I ran on some networks, social and even ran some incent to my own offer lol. The incent CTC was too high so it didn't convert well.
 
If you want to push the offer yourself I would write a short ebook that is basically a pre-sell for the actual product, but dropping some great knowledge, and give that away for the opt-in and then have an email series pushing the product itself, but drop a little bit more knowledge in there too. You can pay someone to write your series if you're not confident in emailing. Remember that you need to provide them with value before pushing the product too hard.

Alternatively if you want affiliates to push it just pay for a kick ass sales page and put it on Clickbank or even split the product into pre-sale and upsell modules and sell the pre-sale on Clickbank at a lower price-point and upsell at a more value driven price.

The thing is that if you have a product that you know people would find valuable then you need to have confidence in your product and push it hard to succeed and then it will. If you go in without full commitment now you would probably be wasting time and money and would be better off just trying to sell it or JV it.
 
Final Decision!!!...I think :/

So I was thinking for a bit and finally may have come to a conclusion. I appreciate all the feedback! Your ideas really helped. So here it goes:

I currently offer 3 things of value:

1. eBook
2. Betting Software
3. Demo videos

eBook -

This is about 60 pages and is packed with affiliate links. It isn't too spammy and is probably the most valuable thing for new players. It is very informative for new players.

Software -

I have this software serverside right now, but I redesigned it to have banner slots added in the sides. This way when they dl the software rather than log in and access it from my server I can swap out banner ads that will be disppayed when they use the software. They will use the software whenever they play their poker. tournaments.

Demo Videos - These are personal videos of us using the software and winning tournaments. The biggest one on there is us taking down a $6k win using the software.

Business Model -

I give the software away free in return for name and emails. I had some reviews and did some testing and it doesn't really match up to the competition. I figured FREE is definitely a good price. This way I can get some targeted display and possibly charge for CPM placments if enough people dl and use it. I will also build my email list.

I charge for the eBook and demo videos. I can set this up to where the users will get a username and password to log in and unlock the demos when they have paid. I can try and upsell with a "WAIT! Get a discount on our package eBook and demo videos when you buy now!" email and try and push it out. This is the most value I see. I think I had is ass backwards by charging for the software. I have testimonials and reviews and people willing to push it.

I will sell it for $10-$14 on ClickBank and give away 75% commission.

My question is -

Will the ClickBank sell page need to be different from the model I have listed where my call to action is the name and email and not the sale? If I have a sale product my call to action should be the buy now button not the opt in right?

Thanks!
 
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