PPC direct to merchant & your landing pages

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mudger said:
I dont understand a damn thing you just said. Could you make a graphical tutorial possibly? I WOULD BUY IT :P

Here's how my newbie mind understood what you said.

You build a bullshit webpage with links on your home page to different pages of specific things (viagra, smoking, fat loss).
Then on each specific page, lets say smoking, you have a small article and an affiliate link to a merchant.

In adwords you build an ad with your URL as xyz.com and your destination URL as xyz.com/smoking

Here is where you lost me: "build an adgroup called delete me???"
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No, you just put a keyword called "delete me" in the adgroup. (You can't make an adgroup without putting at least one keyword in there. SO put one keyword. That keyword is "delete me". (reminds you to delete it after too).
mudger said:
Then you have keywords ---

lets say I pick "black lungs" for smoking

then for the destination URL for that keyword "black lungs" I put my affiliate URL in it???
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You got it. Go back into the adgroup, delete the keyword "delete me" and then add in all your other keywords with the destination url being your affiliate link.

black lungs ** 0.25 ** 'http://www.affiliate-link-with-your-id.com
 


Thought I might ad for the newbs like me who got confused about how to attach a URL to a specific keyword


Adding keywords with unique maximum CPCs and URLs

To create new keywords with unique maximum cost-per-clicks (CPCs) and destination URLs in a keyword-targeted ad group, try the following shortcut to save time on data entry:
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the campaign that will contain the new keywords.
  3. Click the appropriate ad group.
  4. Click the Keywords tab.
  5. Click Quick add at the top of the keyword table.
  6. In the blank field, enter your keyword list in the following format:

    Keyword ** Maximum CPC ** Destination URL
    • Replace 'Keyword,' 'Maximum CPC,' and 'Destination URL' with new values. Be sure to retain the asterisks and spaces between each value.
    • If you leave the 'Maximum CPC' or 'Destination URL' spaces blank, the system will automatically default to the maximum CPC listed near the top of the page and the destination URL you have set at the ad group level.
    • Verify that your URL starts with 'http://' or 'https://'.
  7. Click Save.
 
beejeebers said:
You almost have it.

keyword ** 0.25 ** http://www.your-affiliate-link-here.com.net.org?id=yourid
Click to expand...

Thanks for the 'clear up' beejeebers. +rep

Still seems to me that display (in ad) and destination of keyword would be different and could be 'flagged'. But I'm guessing that the idea relies on different bots looking at ad and keyword seperately sort of. Like I said I'm guessing!:D

Whatever I am giving this a go once my easter is done!! Thanks again. Could be a big help methinks. Certainly less work!! :)
 
last question

So is the clicker clicking the ad and going to your site --> then being automatically redirected to your affiliate page.

or

is the clicker clicking the ad and going straight to the merchants page via your affiliate destination url in the ad.
 
ok - lets say I am using this method (I am) and it works (it does) but I am not converting any sales. I don't believe it is product selection. how many clicks will make a significant study of this product before I bag it? I know some people don't spend more than the commission from one sale, but that seems like a potentially small number of clicks depending on cpc.
 
What happens when the Googlebot goes back and re-evaluates the quality score and uses the new link.

Isn't that going to throw things off?
 
Yeah... this is what I'm thinking too, couldn't you put a kick ass landing page on the keyword url, and then put the shitty-quality-score-appeasing landing page on the display/default ad?!

I have seen the adwords bot hit my keywords, one by one, for hours so I'm thinking that you still get scored based on your keyword destination url... damn.

Tob
 
frigabond said:
Still seems to me that display (in ad) and destination of keyword would be different and could be 'flagged'. But I'm guessing that the idea relies on different bots looking at ad and keyword seperately sort of. Like I said I'm guessing!:D
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You're right, if it were the same bot looking, this wouldn't work. But it's not. One system is ignoring the other when calculating quality score and/or raising red flags. I only know this via massive testing.
mudger said:
last question

So is the clicker clicking the ad and going to your site --> then being automatically redirected to your affiliate page.

or

is the clicker clicking the ad and going straight to the merchants page via your affiliate destination url in the ad.
Click to expand...
The clicker goes straight to the merchants page via my affiliate destination url, no redirection is done.
megler said:
ok - lets say I am using this method (I am) and it works (it does) but I am not converting any sales. I don't believe it is product selection. how many clicks will make a significant study of this product before I bag it? I know some people don't spend more than the commission from one sale, but that seems like a potentially small number of clicks depending on cpc.
Click to expand...
This is up to you really. If you believe it should work, then throw as much money as you like at it. I've heard rules like $100, 100 clicks or 3 days then ditch it. I've also done things myself for 30 days straight, (including taking losses) to see if something works. Basically you can make anything work it's just how much effort and time and money is it worth to you?

aeiouy said:
What happens when the Googlebot goes back and re-evaluates the quality score and uses the new link.

Isn't that going to throw things off?
Click to expand...
I have yet to run into this. My rule of thumb with google is if you get it working nicely, DO NOT TOUCH IT AGAIN. Start a new campaign or new adgroup but do not make any changes to things that are working. I learned that lesson the hard way of course.
tob said:
Yeah... this is what I'm thinking too, couldn't you put a kick ass landing page on the keyword url, and then put the shitty-quality-score-appeasing landing page on the display/default ad?!

I have seen the adwords bot hit my keywords, one by one, for hours so I'm thinking that you still get scored based on your keyword destination url... damn.

Tob
Click to expand...
I'm not sure what you mean by that. The point is to send clicks direct to merchant without the clicker seeing your default landing page and avoiding the "one url" display rule for the ads.
 
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