When I started writing about interactive advertising in 1999, the industry was “baby new” and the Wild Wild West. Sometimes it even smelled like a baby. It seemed at the time one of the ways to control the negative effects on myself was the write about the industry, and to analyze (expose!) some of the negative practices. The industry was rife with scam artists trying to make a quick buck, because there were very few regulations or standards in the industry. People always ask me, “Pace, you are such a genius; you know this industry inside and out, please share some of your knowledge....” Ok, it doesn’t always go like that. Well, never really like that.