Business is all about taking rest no matter whether it is offline or online. If you are not ready to take the risk then better take rest. There are few simple steps for starting business, 
1.	Market survey: see what is in or what you can easily sell. 
2.	Know your target audience: you should be aware of your target audience , their taste and likings.
3.	Promotion and branding : Promote your business through proper advertising and branding. Create the website which is catches attention and provoke users to visit it again and again. 
4.	Market your product: Spread the word about your product through social media, ad and banners. Every business has USPs , come with your USPs which grabs consumers attention. 
As a kick off , become an affiliate for hostgator and try to sell the web links and test yourself before going for big.