You want to be rich? You want to win?

[Gertex]

...build a fracking brand!

*WARNING* Do not watch this video before your bedtime!

Gary Vaynerchuk - Keynote Speech at Inc 500 Seminar 2011 - YouTube

[ame="http://www.youtube.com/watch?v=FbHy7yESiyg"]Gary Vaynerchuk - Keynote Speech at Inc 500 Seminar 2011 - YouTube[/ame]

Watch this video when you are ready to rock and roll and let it sink in.

Take notes.

Meditate on its content and what it could mean to your business.

Watch it again.

Take more notes.

Meditate some more

When you are ready to take some action start building a brand/site that you can be proud of and build lasting 'relationships' with your customers vs. just going in for the next 'kill'/'conversion'.


No matter what Matt Cutts throws at ya... If you build relationships with people they will keep finding you. If they 'love' you - they don't give a shit if the guy next door has the same product $5 cheaper. You are their 'friend' and 'buddy'... they LOVE supporting you. They WILL be loyal...

Think long term...

 

[guerilla]

...build a fracking brand!

+++++++

 

[g1c9]

Loved it..

That was great - thanks.

He clarifies at the beginning at and at the end that this IS about ROI, even if it's harder to measure.

To get a discussion going, I'm curious where the ROI comes from in his examples of buying his clients jerseys.

ROI in that instance, remember, is actually the difference in lifetime average customer profit minus the cost of the jersey and the real cost of the cash flow changes...

I have to assume it comes from the story being shared and going viral (even on a small scale), etc, and thus raising average customer value (through other customers as well) and attracting new customers who would not have otherwise become customers.

Thoughts? Do you think (or does he claim anywhere else) that the move can be justified in isolation alone?

 

[AustinP]

Fracking Gold!

 

[Andrew Scherer]

Gary Vee, man I will have to watch this in the morning then.

Thanks Gertex

 

[propipper]

Good keynote. Definitely start thinking long term.

 

[JCash]

Hey thanks I can't recognize common sense unless it's delivered in broken English on Youtube.

 

[Russ86]

Hey thanks I can't recognize common sense unless it's delivered in broken English on Youtube.

Lol, you really do troll every single thread. hilarious, that post count is getting higher at least.

 

[Hale.Pane]

SEO is dead.

 

[(O_o)]

love this guy

 

[JCash]

Lol, you really do troll every single thread. hilarious, that post count is getting higher at least.

To be fair most of my posts are stupid-ass SEO questions and begging for review copies from penny a word writers in BST.

 

[g1c9]

love this guy

Nah, he's a douchebag. Hopefully mostly a stage persona.... I'd assume.

 

[furfing]

SEO is dead.

+1 smart seo is born

 

[qwerty77]

You have to marinate on what Vaynerchuk throws at you....I didn't like the guy at first but after reading his books and not hearing that annoying voice, I like his stuff.

I'll check out this vid though for sure. Thanks for the share. +1

 

[handrewrites]

Joe Pesci. Fuck.

 

[Your_Pal]

awesome share.

 

[ebtek]

 

[Bofu2U]

...build a fracking brand!

Absolute truth.

 

[Sleinad]

Should be 'off the internet' lol but what a silly question. Of course girls like rich guys.

SEO isn't dead, its just harder than it used to be.

 

[jboeckman]

Nah, he's a douchebag. Hopefully mostly a stage persona.... I'd assume.

Not true. I got to hang out with him when he came in town for a conference. He's a great guy, acts like that even when not on stage and you can tell he really does give a fuck about others.