Google trends and geotargeting

[highlifelight]

I've been messing with Google trends for a few days, and it looks like the new features they've added are pretty valuable. Anyway, it got my thinker running and I had a couple questions.

When you type in a specific term, it gives you information as to the places that are searching for it the most. Do you think this type of geotargetting translates into other forms of media?

For example, if El Paso Texas is searching like crazy for the search term "widgets", is it too much of a logical stretch to assume that using other forms of advertising to sell widgets in that location (newspaper, radio, whatever) would be effective?

I'm thinking I might be comparing apples to oranges, but I think I might test out the theory anyway. Any thoughts?

 

[highlifelight]

Bump, come on fellas, anything?

 

[barman]

It wouldn't be much of a stretch at all. Shoemoney actually mentions geo-targetting for certain things for one of his blog posts, which in turn cut his costs down a lot. I haven't messed with it, but certainly something worth trying.

 

[highlifelight]

It wouldn't be much of a stretch at all. Shoemoney actually mentions geo-targetting for certain things for one of his blog posts, which in turn cut his costs down a lot. I haven't messed with it, but certainly something worth trying.

The only thing is, I'm talking about making a parallel between a commonly searched term for an area and connecting it to non-internet marketing practices. I realize that specially targeting with this type of information for PPC is good practice, but I'm really wondering if I can equate google searches to regional demand.

I'm probably going to try to find a way to do this and just see if it works.

 

[greenvy]

i say give it a try and test it out....but if you think about it...people tend to do research online when they see and ad or commerical offline...

 

[Blastyourass]

im learning that shit inside and out and its the future of dialing in ppc campaigns using geo. not enough knowledge to give advice but I know the big guys are learning it too

 

[andrew wee]

I wouldn't use just Google Trends in isolation.

Remember the data is just based on search volume.

If you're selling something, you want to separate browsers from buyers, unless you're using a low or no-cost monetization method like a zip or email submit.

You'd probably get an idea of buying behavior at ebay pulse or amazon's bestsellers list.