The montly Adwords screwing! WHY????

[halfpc]

This is for yesterday's clicks.
I started this campaign by paying 25c per click and making a loss but worked my way down to 5c and 4c (by them going down in price it means the quality was good, right??) then opened the tap to some 6000 clicks a day, it lasted 2 weeks, brought a nice profit and this morning... this. Why do they even go from 4c to $10 in one big go? Why don't they just go up progressively to 10c then 25c then 50c?? Why????
Why did the top keyword suffer same fate as the botton keyword but got the chance to be shown many more times before going down??

 

[LemonAden]

It could be the QS of the site your promoting. Email them and ask. That would piss me off royally.

I am finally getting the idea of the way they work. Ive made about 1k in the last 7 days with only 200 investment. Hoping it keeps going up and i can keep lowering my CPC

 

[Bofu2U]

That sucks. Look into what Lemon said, maybe they changed the content / KW's on the landing page?

 

[halfpc]

It could be the QS of the site your promoting. Email them and ask. That would piss me off royally.

I am finally getting the idea of the way they work. Ive made about 1k in the last 7 days with only 200 investment. Hoping it keeps going up and i can keep lowering my CPC

It is my site. I didn't change anything. They do this to me every month. To start the process again I just have to change link/domain, I leave the site untouched and then the first 500 will cost me dear at some 25c/75c then price goes down to 4c this is when I open the tap (up budget to $500/day), get some 5k cliks a day till end of the month, then it happens again, back to this.
I guess I should phone them but I am not sure I want to be bothered, they lose as muh as I lose. Yes I am small but just as proud. This makes me want to look at other stuff.

 

[beejeebers]

Your account is probably queued for a manual review everytime you make those changes so you get away with the lower bids for awhile. Then a human knob comes in and jacks up the bids on you. So changing the url will put it back in the queue again. It's like the automated system really likes your campaign, but for some reason a human is interfering with it.

 

[halfpc]

Your account is probably queued for a manual review everytime you make those changes so you get away with the lower bids for awhile. Then a human knob comes in and jacks up the bids on you. So changing the url will put it back in the queue again. It's like the automated system really likes your campaign, but for some reason a human is interfering with it.

yep. Thanks for the input. This is exactly what seems to be happening. I thought there was an editor for each country but today all campaigns got nuked at the same time: germany, france, spain, italy,canada, mexico.

AND the content channel also goes dead when the keywords aren't active for search??
WTF! That shouldn't be!

I got real pissed off and phoned them.

It seems that -while many factors which determine QS will work on the fly, adjusting themselves day by day while the campaign is maturing and progressing- there is also some kind of bot that comes monthly or so, to check the pages. And this bot always hates me and whatever pages I throw at it. In desperation I have been even trowing competitor's LINKS at it.
There are some competitors of mine who use automatic translation scripts for their foreign sites and their text often dont make any sense whatsoever, yet they don't seem affected by this shit.

We slowly but surely went through EVERYTHING, every time she suggested something I should do to gain QS, I suggested an even better way and she always agreed I have been doing my homework, but the truth is I have been tweaking these campaigns for the last 180 days. I have even been running a test campaign sending $10 traffic -daily- to other people's sites.. she seemed impressed by this last piece of testing and in the end she seemed genuinely chuffed by this problem.

So now she is going to get some expert into looking at my account,
we'll see what happens but I am not holding my breath.