Black Friday: Canadian retailers fight back - Moneyville.ca
"Mattel and Walmart Canada recently launched the first virtual pop-up toy store in Canada, providing a QR code-based shopping experience for busy commuters who might not have time to go shopping in a brick and mortar store. Located in the PATH, Toronto’s underground walkway, the toy store features two walls of three-dimensional toy images. Shoppers simply scan a QR code with their smartphone to immediately purchase the item from Walmart. "
"Meanwhile, The Bay has developed a partnership with popular song identification app, Shazam. In a market first, the famous One Day Sale radio campaign will have the ability to link directly to The Bay’s website for purchases — simply by using the app on your smartphone or tablet. This is a unique solution for shoppers on the go, who don’t have time to shop in store."
I think Japan is way ahead on these sorts of things but obviously this is is the way consumerism will move forward - making the transaction completely effortless on the part of the consumer.
I'm also guessing football field long line-ups will be a thing of the past soon, but maybe some people actually enjoy the madness. Who knows.
"Mattel and Walmart Canada recently launched the first virtual pop-up toy store in Canada, providing a QR code-based shopping experience for busy commuters who might not have time to go shopping in a brick and mortar store. Located in the PATH, Toronto’s underground walkway, the toy store features two walls of three-dimensional toy images. Shoppers simply scan a QR code with their smartphone to immediately purchase the item from Walmart. "
"Meanwhile, The Bay has developed a partnership with popular song identification app, Shazam. In a market first, the famous One Day Sale radio campaign will have the ability to link directly to The Bay’s website for purchases — simply by using the app on your smartphone or tablet. This is a unique solution for shoppers on the go, who don’t have time to shop in store."
I think Japan is way ahead on these sorts of things but obviously this is is the way consumerism will move forward - making the transaction completely effortless on the part of the consumer.
I'm also guessing football field long line-ups will be a thing of the past soon, but maybe some people actually enjoy the madness. Who knows.
