Which Affiliate Network to work with? (As an advertiser)

Jardini

Jardini

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Dec 13, 2007
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I have an offer that i am looking to put on an affiliate network (finally, after working and optimizing it for a year)

It is a CPS health supplement offer. It is currently on ShareASale, but SAS doesn't do much because they have mainly coupon and SEO affiliates.

Any other experienced advertisers out there can suggest me a couple good CPA networks with affiliates focus on health supplements to get me started?

Btw, I would love to get connected to other supplement owners and exchange business related experience. Please feel free to PM/Skype me

Thanks.
 


TechS said:
CJ
End of thread.
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This comment is so retarded to a point I don't even know what to say...lol

500x_picard-facepalm20100225.jpg
 
I've been beating the bushes with something very similar and here's what I've found. Networks prefer trials as it's easier for them, and they want a flat payout whether their network sells one bottle, two bottles or more. They all say they want around $60 per sale which is usually about the sales price of 1.5 bottles, so you lose on every sale except the 3 bottle sale.
 
Also, affiliates send shit traffic. They suck in general. Don't care about lead quality. Will try to scam you any chance they get. Networks will side with them.

Market internally. Like a boss.
 
coach said:
I've been beating the bushes with something very similar and here's what I've found. Networks prefer trials as it's easier for them, and they want a flat payout whether their network sells one bottle, two bottles or more. They all say they want around $60 per sale which is usually about the sales price of 1.5 bottles, so you lose on every sale except the 3 bottle sale.
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If you add up all your 3 bottle sales, one bottle and rebill cycles, then calculate your average customer lifetime value, $60 is actually doable. (you are just gonna have thin margin)

At first I thought it isn't, but after I did some numbers, I found out it is.

Not to mention you will have a lot of customers calling to order instead of doing it online. Affiliates don't get credit on those.

bigwill -

I still market the product internally, but once I expand to multiple traffic sources, management becomes a hassle. To be honest, I am not sure how to go about hiring a marketing person/team. Any insight on how you accomplish this or manage all the traffic sources?
 
Jardini said:
If you add up all your 3 bottle sales, one bottle and rebill cycles, then calculate your average customer lifetime value, $60 is actually doable. (you are just gonna have thin margin)

At first I thought it isn't, but after I did some numbers, I found out it is.

Not to mention you will have a lot of customers calling to order instead of doing it online. Affiliates don't get credit on those.

bigwill -

I still market the product internally, but once I expand to multiple traffic sources, management becomes a hassle. To be honest, I am not sure how to go about hiring a marketing person/team. Any insight on how you accomplish this or manage all the traffic sources?
Click to expand...

What percentage of 1 bottle sales did you allocate to this and what percentage of rebills were allocated for the numbers to work out? What about if you don't have auto rebills, do the numbers still work out?
 
Jardini said:
If you add up all your 3 bottle sales, one bottle and rebill cycles, then calculate your average customer lifetime value, $60 is actually doable. (you are just gonna have thin margin)

At first I thought it isn't, but after I did some numbers, I found out it is.

Not to mention you will have a lot of customers calling to order instead of doing it online. Affiliates don't get credit on those.

bigwill -

I still market the product internally, but once I expand to multiple traffic sources, management becomes a hassle. To be honest, I am not sure how to go about hiring a marketing person/team. Any insight on how you accomplish this or manage all the traffic sources?
Click to expand...
Remind me never to work with your health offers. I'll work with advertisers that are honest enough to give me credit for sales I send them, regardless of how they order.
 
coach said:
What percentage of 1 bottle sales did you allocate to this and what percentage of rebills were allocated for the numbers to work out? What about if you don't have auto rebills, do the numbers still work out?
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Rebill takes a big part of this, I have to admit, but the same time I also have a good 20% customer return rate. That's probably why the number works out for me.

productionhead said:
Don't forget refunds, chargebacks, chargeback fees.
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Definitely.

jeffrey said:
Remind me never to work with your health offers. I'll work with advertisers that are honest enough to give me credit for sales I send them, regardless of how they order.
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I was an affiliate myself and I am just simply stating a flaw in the system that isn't being addressed by most of the advertisers and networks

Sure there is pay per call, but there is no way for advertisers to allocate an 1-800 number for every single affiliate. Maybe just the ones doing volume

If an affiliate can bring me volume, then I am definitely willing to work out a way so the affiliate can get credit on every single sales they bring me, but I am not going to pour resources to those affiliates that bring me 3 sales a week.

Maybe you can find an advertiser on the affiliate network that don't have a phone number on their landing page, good luck with that.

So, how do you suppose advertisers solve this issue?
 
cardine said:
Have the operators walk the caller through ordering online.
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I hired someone to go through the call center recordings and this is what I found out.

A lot of people called simply b/c they don't like putting their credit card online or they are not very good with computers.

not to mention with health offers, you are targeting elder folks, it is even more obvious.
 
Jardini said:
bigwill -

I still market the product internally, but once I expand to multiple traffic sources, management becomes a hassle. To be honest, I am not sure how to go about hiring a marketing person/team. Any insight on how you accomplish this or manage all the traffic sources?
Click to expand...

Account reps
 
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