The problem is that 99% of people would rather not pay for something they can get for free. They don't care if they don't own the photos they send through filters, or even read the TOS.
You have just identified a niche.
The problem is that 99% of people would rather not pay for something they can get for free. They don't care if they don't own the photos they send through filters, or even read the TOS.
Because cool hippy guys don't actually know who owns instagram. And this way they get to play the bad guy with instagram and direct people to FB.
They also get the cool hipster guys to start using facebook like instagram, which might get their friends to start posting cool hipster photos too etc etc...
How many of the 50m instagram users do you think know about the FB sale? 10%? Those users are worth losing if the other 90% just start using FB and they manage to turn FB into a cool photo sharing app.
Genius.
It's simpler to MERGE instagram into Facebook, than SABOTAGE a company that you just bought for $ 1 billion.
FB bought instagram because it's a social network with a decent userbase, in direct competition to facebooks plan. Worth $1bn? possibly in terms of potential revenue losses if they hadn't. FB know photos are the #1 killer app for any platform for everyone with a phone, tablet or an android camera..
FB bought Instagram because Zuckerberg needed to demonstrate a willingness to expand and potential for growth as a corporation, to show that FB isn't a one trick pony. Mobile has been seen as Facebook's major weakness and was of great concern to big investors pre-IPO. The timing relative to the IPO and the headline-grabbing $1 Billion valuation were no accident. It was a really brilliant move that helped launch the IPO at a share price that was unrealistically high, but many bought anyway.