SEO Reputation Management - What's Working These Days?

AdHustler

AdHustler

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Aug 24, 2007
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I have a few clients that want us to clean up the google results for their own names. In the past this was pretty easy. We'd just send a bunch of DFB links with their company name as the anchor to various social media profiles and they'd rank 1-2-3. So you'd just create or use 8 or 9 profiles they already had like facebook, twitter, yuoutube and rank them all for their name. Doesnt seem to work anymore. What actually does work well and quickly nowadays?

Thanks
 


[ame=http://www.youtube.com/watch?v=cDfqwHck2Qg]Fire. And lots of it. - YouTube[/ame]
 
dchuk said:
really depends on if you're trying to fix a bad reputation or proactively protect/control a good one
Click to expand...

its not a bad reputation problem its more that they just want to "own" the front page in case they get a bad review on a yelp or something of the like.
 
LayeredLinks did it for some of the things I am working.

Also, tons of tons of spam does too ( DFB style, but diff )
 
Hello mane.
I can recommend optimizing properties that seem to already rank well for the terms you want to protect. So if they have had any blogs written about them, w1kipedia, news articles or any reviews that seem like they are standing on their own, you could do like eliquid said and send some layered links to them (love those guys).

I would also do some YT videos around their brand or name you are trying to protect, and then get some traffic to video and do the normal "0ptimization" that you would do to any video. Also I recommend transcribing the videos and uploading the transcription to YT.

Of course some solid web 2.0 properties will help especially squidoo.

If they are worthy and don't have a wik1pedi pr0file, I may be able to help get them one set up if you want to get in touch.
 
Press Releases work. Also think outside of the normal social profiles.

Guest blogging works as well if you can find good blogs that you would not mind mentioning your brand.
 
Internal links.

A twitter profile with 100s of external links is ok, but a twitter profile with a handful internal links in the forms of following/friends/retweets from other twitter accounts is even better. You can do this on just about any major site (youtube, vimeo, tumblr, blogspot, pinterest, etc) just go around being active on the site and commenting, get followers (real ones), join groups, participate in discussions, etc. Just be active anywhere that google is able to crawl and includes a link back to your profile.

Don't ignore external links but start off with internal first and then boost them external stuff.
 
Update, optimize and interact on existing profiles, create new optimized profiles, web 2.0's free blogs etc. Unique relevant content ranks. A few natural shares and links here and there help. Interlink profiles/properties. Press releases. CCarter thread has some good tips in it too if you like to read.
 
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