What does a social media manager do?

bizousoft

bizousoft

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Mar 5, 2010
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I was trying to get a job in internet marketing and I keep seeing the "social media manager" position. But having a hard time understanding exactly what that person does (apart from the high-level explanations like the vid below):

Social Media Management - YouTube

Can someone enlighten what a social media manager does in their day to day operations?
 


I know a couple of dudes working as social media managers at a healthcare firm. All they do is go on facebook and twitter every day posting and replying. Seems like a damn easy job.
 
Subscribe to hootsuite, auto schedule posts for a month, build ubiquity and reach, identify influencers in you niche a suck their e-peens (klout). Respond to direct messages, participate in community discussions, tap link juice from high pr profiles on second rate social platforms and web 2.0's and prospect for links......did I anything?
 
msharron said:
Subscribe to hootsuite, auto schedule posts for a month, build ubiquity and reach, identify influencers in you niche a suck their e-peens (klout). Respond to direct messages, participate in community discussions, tap link juice from high pr profiles on second rate social platforms and web 2.0's and prospect for links......did I anything?
Click to expand...

nice, how do they "tap juice from high pr profiles"? Do you mean they link to those articles so Google discovers them?

I heard a lot of people mention of Eliquid said also.. Job seems pretty freaking sweet
 
bizousoft said:
nice, how do they "tap juice from high pr profiles"? Do you mean they link to those articles so Google discovers them?

I heard a lot of people mention of Eliquid said also.. Job seems pretty freaking sweet
Click to expand...

That's a troll question right?
 
Senior board members feel free to flame me if im wrong.

A parasite property is any back water web 2.0 with a decent page rank on the root domain and a nice do-follow internal/external link structure.

The theory goes that you can siphon link juice by finding and liking/reblogging posts on existing properties with a high page rank as this action creates links back to your own profile.

Theres an old post in the enlightened section that descibes something similar with tumblr
 
The above descriptions of the Job are pretty spot-on, I launched my IM 'career' as one. It's a very easy job, but if you can get it I would Certainly recommend it if you have no experience on the advertiser side of things. There's a lot to learn just from being in the environment; network your fucking ass off in your time there. Those relationships will help you either a)find a better job or b) be a huge help when you decide to launch your own company in the space.
 
A social media manager should actually be wrapped up in doing pro-active reputation management for their company as well. PR spokesperson + Rep Management + Social Media Manager = should all be the same person, in my opinion. Makes no sense having these different roles being played by different individuals. the SMM (Social Media Manager) has responsibilities that directly tie into the reputation of the company, and is on the front lines 9 out of 10 times. Customer service oriented people should run this role. It might also make sense for the SMM to be the head of customer service if not the head of PR for the company. My 2 cents.
 
Completely agree with the above. I think there is a lot value that is difficult to measure though. The ability for a good SMM to instill "trust" in a brand, specifically in ecommerce focused can do wonders for sales. Sometimes I don't feel so bad paying them them to :love-smiley-083: Facebook/Twitter/Pinterest all day...
 
It's something that's much-ado about nothing. Think of it as a job posting on forums/facebook/twitter/[insert whatever social media site]. Basically it's no different than what anybody else does. And the only reason these people have any sort of value is that they, companies, delude themselves that full-time posting, better yet a career in posting, is necessary to keep feet coming into their doors and bring customers in.

What these companies really need is somebody who specializes in PR, and nothing else.
 
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